We Make
Major Mojo
Branding, Public Relations, and Digital and Traditional Advertising
About Us
Becoming a cornerstone of creativity in Fort Worth doesn’t happen overnight. Jennifer Henderson (née Oliver, hence the J.O.) founded the agency in 1998, and what began as a boutique graphic design firm quickly grew into full-service, woman-owned marketing/advertising/PR Company. We have quietly influenced the aesthetic of our city and championed our clients around the globe. While it’s fun to reminisce and tempting to coast, that’s not who we are. We’re mojo makers.
The Mojo Formula
Purpose
Anything worth doing begins at “why.” To brew work with major mojo, start with intent. We mine data for insight, use that insight to craft a marketing plan, then strategically place our ideas — the perfect blend of authenticity and meaning — where they can only do one thing: flourish.
Precision
Purpose alone is powerless. It’s a movie nobody sees, delicious gumbo without a spoon, fuel without an engine. We obsess over finding the right marketing, advertising and public relations tools, and delivering the right content and the right people. We bring brands to just the right ears and eyeballs at just the right time.
Performance
Finally, mojo needs proof. Being the change is the goal, but seeing the change is what motivates us further — especially when the change is growing revenue, brand equity or sales. Like every great recipe, ours relies on visible, measurable impact. That way, our clients hear change coming before it even arrives.
Services
With extraordinary nimbleness and an eye toward customized client service, creative and strategic solutions, J.O. tells brand stories that emotionally connect with target audiences to inspire desired actions, opinions and change. J.O. specializes in business transformation through branding and creative campaigns, digital and traditional advertising, marketing and media strategy and execution, exceptional graphic design and public relations.
J.O. Agency Video Animation Reel
Branding & Strategy
Your brand is not just a logo, color scheme and sleek design. It’s the thoughts and feelings that your name evokes. We help you define and craft a sentiment around your brand identity, then transform it into an experience.
Public Relations
Once you have a story to tell, it’s time to decide how and where to share it. Our PR team has strong connections with influential media and a knack for crafting a message that commands the wire.
Digital Marketing
We don’t beat around the bush. Quality advertising engages and intrigues the consumer, and we’re all about making your ads direct and effective.
Integrated Campaigns & Campaign Strategy
Every adult consumer uses the internet daily, whether on desktop or mobile. It’s an opportunity we embrace; that’s why we integrate SEO, SEM, mobile and digital marketing in all its forms throughout our campaigns.
Social Media Marketing
Social media is no longer simply a networking tool. It’s a way for brands to establish an authentic connection with their followers by becoming a part of the conversation, precisely where it happens. We make you the hero of the conversation.
Video Production
According to Forrester Research, a single minute of video is worth 1.8 million words. When you bring your story to life on-screen, you invite your audience to be a part of that story — and, thus, your brand experience.
Graphic Design
It’s not enough to “make it pretty” — although, we do that too. We make it powerful. We create visually stunning designs, woven in and throughout your story, to make your brand and your message memorable.
Web Design & Development
Your website is your virtual storefront. We design and build mobile-first websites that are beautiful and strategically optimized to top the search results.
