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A common marketing strategy employed by many companies is the use of co-branding. Co-branding is a collaboration and partnership between two or more brands to promote a product, service or even to launch a campaign. This strategy has been widely used by brands as a way to further promote their own services by utilizing the strength and likeability of another brand.
It's no secret that international business and commerce are both increasing at a high rate. Not only are the largest companies expanding their markets overseas, but smaller brands are also learning the value behind business that extends beyond geographic borders.
If you are from Texas, you know the different stereotypes that come along with each large metropolitan area. But are the rumors true?
Thanks to social media, people sometimes flock to cities across the nation strictly for the photo opportunity. Fort Worth has quickly become one of those cities. Here are eight of the most inspiring spots around town.
Is your job stimulating and fulfilling? How about the space around you? Check out the company culture at J.O. and why promoting positive company culture has the biggest reward on productivity.
If J.O.'s company culture were a person, it would definitely have an Enneagram three. Here's why knowing where you fall on the Enneagram is a major key to success in business.
Since the digital revolution, departments at various companies, agencies, and firms have been working closely together to identify the most effective digital strategy for a brand to succeed.
Even at a full-service creative public relations and marketing agency, most of our team members exhibit different creative strengths and perspectives. Here at J.O. we understand that no two brains think alike—and that's an amazing thing!
If you're local to Fort Worth, you've probably heard the buzz about Near Southside. Compiled of Magnolia Village, South MainStreet, and several other culture-rich enclaves, Fort Worth's most creative neighborhood is booming.
SHE-E-O, noun Definition, a female entrepreneur who is changing the world.
In an age of digital everything, receiving handwritten notes is an anomaly. Here's why you should invest time in writing letters by hand for the good of your business.
It all began with an idea. Jennifer saw the need for someone with her skills and experience — so, in 2013, she launched The Cause Agency, offering discounted services to nonprofits.
Simply by adding a call tracking number to your Google My Business listing, you can gain an understanding of who is interested in your company, products or services.
Managing client expectations is necessary. But what does it really take to properly manage those expectations? Find out here.
Download this infographic explaining some simple tools to create high-quality social media images.
In December 2017, I was fortunate enough to receive an offer to intern at an agency in Fort Worth. You guessed it, here at J.O. I'd wanted to intern for an agency and was granted the opportunity.
The most successful small businesses know that it takes more than a wish and a prayer to overcome any challenge. It takes creative problem-solving.
Everyone gets nervous. Don't let your anxiety get in the way of you making connections when you attend networking events.
From a marketer's perspective, attending Burning Man in Black Rock City was not only a dream come true, but also a treasure trove of marketing insight. Check out Jennifer's pro-tips within.
It's a new year. That means new public relations goals. Read about creating and defining goals from real PR professionals.
If you're debating whether or not you should get an internship before graduating, just remember there's no better way to get insight into what the real, working world is like.
I am thrilled to be part of an award-winning agency at the hub of one of the fastest-growing metropolitan areas in the country, and I cannot wait to put my PR skills to work!
The Near Southside is makin' a comeback. Needless to say, its future is bright—so bright, locals may need shades. So, throw on your specs and get ready for what's next.
Jennifer first opened J.O.'s doors in 1998. Here, she shares her journey from day one of running a two-person business to 19 years later as a full-service, creative agency.
This summer, we've added two interns to the J.O. mix, and they're ready to take the heat that agency life serves up—or so they think…
We are thrilled to introduce our new account executives! These ladies may technically be at the starting line here at J.O., but they're well into the race when it comes to working hard on client projects.
Trending topics are like viral videos—like striking gold. So, how can companies tap into these unpredictable topics in a real, applicable way?
The day-to-day interpreting and taking care of my baby's ever-changing needs is, at its core, very similar to the process of assessing a client's needs.
Pop the bubbly! We've added two new rock stars to the band—er, team.
See what our agency is like through the eyes of our Public Relations Intern, and read about her journey from college to the real world.
Have you heard? Pokémon Go has taken over. For those who are wondering what it's all about and why it matters, let us break it down for you.
Summertime and the livin' is easy… because Facebook is rolling out the new and improved peer-to-peer payments feature.
As a marketing specialist with 20 years experience, it's no surprise our J.O. president is catching the attention of top industry leaders.
Here, we use social media as a powerful mechanism that bolsters our clients and puts a human face on a brand.
Did you know that International Women's Day, which lands on March 8 every year, was initially International Working Women's Day?
Time to put down those "spring cleaning" supplies and pick up a paintbrush. Join us for our "Spring Out The Colors" contest.
The American Advertising Federation Awards, colloquially the ADDYs, are like the Oscars of advertising. This year, people came out in spades dressed to the nines.
Our social media team participated in a crash-course webinar on Instagram marketing, and we want to share with you our top five takeaways.
Would you prefer a stale and still mountain lake or a bubbling, running brook? I'll take the latter. Here at J.O., we believe design should be fresh, alive and exhilarating.
The Hispanic audience is growing, and so is the significance of marketing and advertising targeting this audience.
The future of television is here, bridging the gap between traditional advertising and social media.
Meet Lisa Miller. She's bringing her skill for making things happen to J.O. And we love making things happen.
Say hello to J.O.'s newest graphic designer, Katie Shelton. (Or email her or send a card—she probably can't hear you.)
Companies are embracing the ever-changing digital world and connecting to Millennials in a unique and appealing way—through emojis.
When it comes to the public eye, good PR choices are everything. Here's the good, the bad and the ugly choices that three big companies made during times of strife.
"So you went to college to learn how to lie for a living?" The person "spinning" the truth is a publicist, and there is a big difference between a publicist and a PR professional.
By blending familiar content with a sponsored advertisement, native advertising's success cannot go unnoticed in the competitive media industry. The results? Increased sales.
This Friday, we will be hosting the #KittenConsul Exploding Kittens launch party, and we've invited Homeward Bound Animal Rescue to help us celebrate.
Erika Aguirre brings her experience and tenacious spirit. Not only is she a PR professional; she's also bilingual, adventurous and loves a challenge. Welcome to J.O., Erika.
Do you love cats and card games? Do you love to party? That's why we need you to watch and LIKE our #KittenConsul video on YouTube before MIDNIGHT TONIGHT.
If you want to keep the trust of your customers, follow these tips on how to be transparent in a crisis situation.
J.O. brought home ADDY awards for some of our favorite nonprofit clients, including Goodwill Fort Worth, Performing Arts Fort Worth, Fort Worth South, Inc. and TLBAA.
The ADDYs was the one night of the year where every agency, large or small would come together to celebrate each other's successes.
Anna's internship taught her more than art . Sometime it's the unexpected lessons that teach us the most… like how to bond with co-workers or file an insurance claim.
When J.O. started, it was a one-person graphic design shop. Jennifer Henderson grew it to be a full-service creative agency. For that and more, she was honored as a 2014 Great Woman of Texas from the Fort Worth Business Press.
My name is Ryan Watts, PR intern. I chose J.O. for its proven creative success and vast Fort Worth connections. This experience will stay with me long after my story here is finished.
Because we love art and our neighborhood, J.O. loves to participate in local events that support Fort Worth artists, like Fort Worth South, Inc.'s ArtsGoggle.
As our culture lowers its standards of basic, common courtesy and etiquette, how will that affect business ethics and etiquette?
When I need a break, I hop in the car and get outside the city. Along the way, I find a muse in roadside oddities.