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Does Co-Branding Help Consumers with Purchase Decisions?
September 13, 2019

Does Co-Branding Help Consumers with Purchase Decisions?

A common marketing strategy employed by many companies is the use of co-branding. Co-branding is a collaboration and partnership between two or more brands to promote a product, service or even to launch a campaign. This strategy has been widely used by brands as a way to further promote their own services by utilizing the strength and likeability of another brand.

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Going "glocal": How to effectively expand your business in an international market
August 29, 2019

Going "glocal": How to effectively expand your business in an international market

It's no secret that international business and commerce are both increasing at a high rate. Not only are the largest companies expanding their markets overseas, but smaller brands are also learning the value behind business that extends beyond geographic borders.

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Why Do People Prefer Working in Fort Worth Over Dallas?
August 09, 2019

Why Do People Prefer Working in Fort Worth Over Dallas?

If you are from Texas, you know the different stereotypes that come along with each large metropolitan area. But are the rumors true?

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10 Spots to Inspire: What makes Fort Worth so Photo Worthy?
July 23, 2019

10 Spots to Inspire: What makes Fort Worth so Photo Worthy?

Thanks to social media, people sometimes flock to cities across the nation strictly for the photo opportunity. Fort Worth has quickly become one of those cities. Here are eight of the most inspiring spots around town.

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Biggest ROI = Happy Employees and a Positive Culture
July 12, 2019

Biggest ROI = Happy Employees and a Positive Culture

Is your job stimulating and fulfilling? How about the space around you? Check out the company culture at J.O. and why promoting positive company culture has the biggest reward on productivity.

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The Enneagram in the Workplace
June 24, 2019

The Enneagram in the Workplace

If J.O.'s company culture were a person, it would definitely have an Enneagram three. Here's why knowing where you fall on the Enneagram is a major key to success in business.

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Industry Update
June 12, 2019

Industry Update

Since the digital revolution, departments at various companies, agencies, and firms have been working closely together to identify the most effective digital strategy for a brand to succeed.

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The Creative Bunch at J.O.
June 12, 2019

The Creative Bunch at J.O.

Even at a full-service creative public relations and marketing agency, most of our team members exhibit different creative strengths and perspectives. Here at J.O. we understand that no two brains think alike—and that's an amazing thing!

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Near Southside Story
June 07, 2019

Near Southside Story

If you're local to Fort Worth, you've probably heard the buzz about Near Southside. Compiled of Magnolia Village, South MainStreet, and several other culture-rich enclaves, Fort Worth's most creative neighborhood is booming.

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Going Pro as a She-E-O: 4 Tips From a Female Entrepreneur
May 03, 2019

Going Pro as a She-E-O: 4 Tips From a Female Entrepreneur

SHE-E-O, noun Definition, a female entrepreneur who is changing the world.

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The Lost Art of Handwritten Notes: How to Use Them in the Workplace
February 11, 2019

The Lost Art of Handwritten Notes: How to Use Them in the Workplace

In an age of digital everything, receiving handwritten notes is an anomaly. Here's why you should invest time in writing letters by hand for the good of your business.

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Your Cause, TCA's Why: 5 Ways This Nonprofit Agency Is Changing Its Community
February 06, 2019

Your Cause, TCA's Why: 5 Ways This Nonprofit Agency Is Changing Its Community

It all began with an idea. Jennifer saw the need for someone with her skills and experience — so, in 2013, she launched The Cause Agency, offering discounted services to nonprofits.

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Use Call Tracking to Gain Valuable Client Insights. Here's How.
October 22, 2018

Use Call Tracking to Gain Valuable Client Insights. Here's How.

Simply by adding a call tracking number to your Google My Business listing, you can gain an understanding of who is interested in your company, products or services.

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Managing Client Expectations: What to Expect When They're Expecting
July 13, 2018

Managing Client Expectations: What to Expect When They're Expecting

Managing client expectations is necessary. But what does it really take to properly manage those expectations? Find out here.

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Simple Tools to Create High-Quality Social Media Images [Infographic]
July 10, 2018

Simple Tools to Create High-Quality Social Media Images [Infographic]

Download this infographic explaining some simple tools to create high-quality social media images.

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Onward And Upward: Interning At A Small Creative Agency
June 01, 2018

Onward And Upward: Interning At A Small Creative Agency

In December 2017, I was fortunate enough to receive an offer to intern at an agency in Fort Worth. You guessed it, here at J.O. I'd wanted to intern for an agency and was granted the opportunity.

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Four Creative Ways Small Businesses Overcome Big Challenges
April 26, 2018

Four Creative Ways Small Businesses Overcome Big Challenges

The most successful small businesses know that it takes more than a wish and a prayer to overcome any challenge. It takes creative problem-solving.

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5 Tips to Elevate Your Networking Game
March 23, 2018

5 Tips to Elevate Your Networking Game

Everyone gets nervous. Don't let your anxiety get in the way of you making connections when you attend networking events.

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I Survived Burning Man: How This Temporary City is a Marketers Dream
February 02, 2018

I Survived Burning Man: How This Temporary City is a Marketers Dream

From a marketer's perspective, attending Burning Man in Black Rock City was not only a dream come true, but also a treasure trove of marketing insight. Check out Jennifer's pro-tips within.

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New Year. New Public Relations Goals.
January 29, 2018

New Year. New Public Relations Goals.

It's a new year. That means new public relations goals. Read about creating and defining goals from real PR professionals.

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9 Tips For Surviving Your Agency Internship
December 13, 2017

9 Tips For Surviving Your Agency Internship

If you're debating whether or not you should get an internship before graduating, just remember there's no better way to get insight into what the real, working world is like.

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From The Intern's Desk
November 07, 2017

From The Intern's Desk

I am thrilled to be part of an award-winning agency at the hub of one of the fastest-growing metropolitan areas in the country, and I cannot wait to put my PR skills to work!

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Near Southside: The Comeback Kids On The Block
August 29, 2017

Near Southside: The Comeback Kids On The Block

The Near Southside is makin' a comeback. Needless to say, its future is bright—so bright, locals may need shades. So, throw on your specs and get ready for what's next.

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J.O. Turns One Year Older, One Year Wiser
August 15, 2017

J.O. Turns One Year Older, One Year Wiser

Jennifer first opened J.O.'s doors in 1998. Here, she shares her journey from day one of running a two-person business to 19 years later as a full-service, creative agency.

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Our Summer Interns Brave The Heat Of Agency Life
June 27, 2017

Our Summer Interns Brave The Heat Of Agency Life

This summer, we've added two interns to the J.O. mix, and they're ready to take the heat that agency life serves up—or so they think…

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At The Starting Line — Meet Our New Account Execs
April 20, 2017

At The Starting Line — Meet Our New Account Execs

We are thrilled to introduce our new account executives! These ladies may technically be at the starting line here at J.O., but they're well into the race when it comes to working hard on client projects.

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When To Tap Into Trending Topics
January 27, 2017

When To Tap Into Trending Topics

Trending topics are like viral videos—like striking gold. So, how can companies tap into these unpredictable topics in a real, applicable way?

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How Maternal Insight Translates to Client Success
January 10, 2017

How Maternal Insight Translates to Client Success

The day-to-day interpreting and taking care of my baby's ever-changing needs is, at its core, very similar to the process of assessing a client's needs.

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Meet Our New Hires—They're No One-Hit Wonders
November 11, 2016

Meet Our New Hires—They're No One-Hit Wonders

Pop the bubbly! We've added two new rock stars to the band—er, team.

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Intern Story: From College To The Real World
October 07, 2016

Intern Story: From College To The Real World

See what our agency is like through the eyes of our Public Relations Intern, and read about her journey from college to the real world.

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Turn Pokémon Go Gamers Into Customers
August 18, 2016

Turn Pokémon Go Gamers Into Customers

Have you heard? Pokémon Go has taken over. For those who are wondering what it's all about and why it matters, let us break it down for you.

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Why It Pays to Use Facebook's New Peer-to-Peer Feature
July 19, 2016

Why It Pays to Use Facebook's New Peer-to-Peer Feature

Summertime and the livin' is easy… because Facebook is rolling out the new and improved peer-to-peer payments feature.

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A Leader We Can Truly Be Proud Of
July 08, 2016

A Leader We Can Truly Be Proud Of

As a marketing specialist with 20 years experience, it's no surprise our J.O. president is catching the attention of top industry leaders.

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Cracking the Social Media Code for Businesses
May 23, 2016

Cracking the Social Media Code for Businesses

Here, we use social media as a powerful mechanism that bolsters our clients and puts a human face on a brand.

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International Women's Day
March 09, 2016

International Women's Day

Did you know that International Women's Day, which lands on March 8 every year, was initially International Working Women's Day?

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"Spring Out The Colors" Coloring Contest
March 03, 2016

"Spring Out The Colors" Coloring Contest

Time to put down those "spring cleaning" supplies and pick up a paintbrush. Join us for our "Spring Out The Colors" contest.

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ADDYs 2016
March 02, 2016

ADDYs 2016

The American Advertising Federation Awards, colloquially the ADDYs, are like the Oscars of advertising. This year, people came out in spades dressed to the nines.

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Top 5 Takeaways of Instagram Marketing
February 19, 2016

Top 5 Takeaways of Instagram Marketing

Our social media team participated in a crash-course webinar on Instagram marketing, and we want to share with you our top five takeaways.

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Staying Creative
February 08, 2016

Staying Creative

Would you prefer a stale and still mountain lake or a bubbling, running brook? I'll take the latter. Here at J.O., we believe design should be fresh, alive and exhilarating.

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Hispanic Marketing
January 22, 2016

Hispanic Marketing

The Hispanic audience is growing, and so is the significance of marketing and advertising targeting this audience.

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Merging Traditional Advertising with Social Media
October 23, 2015

Merging Traditional Advertising with Social Media

The future of television is here, bridging the gap between traditional advertising and social media.

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Our Newest Development
October 06, 2015

Our Newest Development

Meet Lisa Miller. She's bringing her skill for making things happen to J.O. And we love making things happen.

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The One With The New Girl
September 30, 2015

The One With The New Girl

Say hello to J.O.'s newest graphic designer, Katie Shelton. (Or email her or send a card—she probably can't hear you.)

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Using Emojis to Reach Millennials
August 06, 2015

Using Emojis to Reach Millennials

Companies are embracing the ever-changing digital world and connecting to Millennials in a unique and appealing way—through emojis.

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Public Relations: The Good, The Bad, And The Ugly
July 31, 2015

Public Relations: The Good, The Bad, And The Ugly

When it comes to the public eye, good PR choices are everything. Here's the good, the bad and the ugly choices that three big companies made during times of strife.

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So, What Is Public Relations? Answer: PR Tells the Truth.
July 01, 2015

So, What Is Public Relations? Answer: PR Tells the Truth.

"So you went to college to learn how to lie for a living?" The person "spinning" the truth is a publicist, and there is a big difference between a publicist and a PR professional.

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Going Native: How Advertising Is Adapting To Culture
June 18, 2015

Going Native: How Advertising Is Adapting To Culture

By blending familiar content with a sponsored advertisement, native advertising's success cannot go unnoticed in the competitive media industry. The results? Increased sales.

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Come Party With Us
April 15, 2015

Come Party With Us

This Friday, we will be hosting the #KittenConsul Exploding Kittens launch party, and we've invited Homeward Bound Animal Rescue to help us celebrate.

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Thrill-Seeker, Public Relations Specialist And Activist: J.O. Hires Erika Aguirre
April 07, 2015

Thrill-Seeker, Public Relations Specialist And Activist: J.O. Hires Erika Aguirre

Erika Aguirre brings her experience and tenacious spirit. Not only is she a PR professional; she's also bilingual, adventurous and loves a challenge. Welcome to J.O., Erika.

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Come Party With Us
March 24, 2015

Come Party With Us

Do you love cats and card games? Do you love to party? That's why we need you to watch and LIKE our #KittenConsul video on YouTube before MIDNIGHT TONIGHT.

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Crisis Communication: Transparency Equals Trust
March 05, 2015

Crisis Communication: Transparency Equals Trust

If you want to keep the trust of your customers, follow these tips on how to be transparent in a crisis situation.

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The 2015 AAF Awards Gala—J.O. Brings Home the ADDY
February 19, 2015

The 2015 AAF Awards Gala—J.O. Brings Home the ADDY

J.O. brought home ADDY awards for some of our favorite nonprofit clients, including Goodwill Fort Worth, Performing Arts Fort Worth, Fort Worth South, Inc. and TLBAA.

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ADDYs—The Way it Used to Be
February 07, 2015

ADDYs—The Way it Used to Be

The ADDYs was the one night of the year where every agency, large or small would come together to celebrate each other's successes.

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Internships That Teach More Than Basic Job Skills—Lesson On Art, Snacks, Old Dogs, and Office Life
December 11, 2014

Internships That Teach More Than Basic Job Skills—Lesson On Art, Snacks, Old Dogs, and Office Life

Anna's internship taught her more than art . Sometime it's the unexpected lessons that teach us the most… like how to bond with co-workers or file an insurance claim.

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Jennifer Henderson Honored Great Woman Of Texas
November 26, 2014

Jennifer Henderson Honored Great Woman Of Texas

When J.O. started, it was a one-person graphic design shop. Jennifer Henderson grew it to be a full-service creative agency. For that and more, she was honored as a 2014 Great Woman of Texas from the Fort Worth Business Press.

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6 Impressions That Shaped My Internship
November 12, 2014

6 Impressions That Shaped My Internship

My name is Ryan Watts, PR intern. I chose J.O. for its proven creative success and vast Fort Worth connections. This experience will stay with me long after my story here is finished.

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ArtsGoggle With The J.O. Crew
October 06, 2014

ArtsGoggle With The J.O. Crew

Because we love art and our neighborhood, J.O. loves to participate in local events that support Fort Worth artists, like Fort Worth South, Inc.'s ArtsGoggle.

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What Happened to Common Courtesy and Business Ethics?
September 24, 2014

What Happened to Common Courtesy and Business Ethics?

As our culture lowers its standards of basic, common courtesy and etiquette, how will that affect business ethics and etiquette?

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Roadside America: Oddities & Creative Inspiration
August 07, 2014

Roadside America: Oddities & Creative Inspiration

When I need a break, I hop in the car and get outside the city. Along the way, I find a muse in roadside oddities.

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From the Intern's Desk
July 31, 2014

From the Intern's Desk

It's hard to believe that I'm old enough to be here. Now, more than ever, I'm ready and eager for what comes next. Thank you, J.O.

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