Word of Mouth Marketing: 3 Big Ways to Harness Its Power

While traditional advertising is a highly-controlled, one-way conversation, word of mouth advertising is a wilder animal. As Shopify explains it, “word of mouth marketing is a tactic used to generate natural discussions about and recommendations for a product or company.” It’s an incredibly powerful, even amplified word on your company and/or its products and services.

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Brand Visibility: 5 strategies to increase it

Question: When you’re standing in the laundry detergent aisle at Target, do you ever stop and consider using one of the lesser-known brands? Tide and Gain are staring you in the face, but you hear a voice in your head asking if you should try one of the less expensive options. What about the ones

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5 Secrets for Building a Great Strategy for Brand Awareness

When I was in graduate school studying global communications, there were a few brands that it seemed we couldn’t go a single class without discussing regarding strategy for brand awareness. Starbucks and its lovely lady mermaid. Apple and its sleek, sexy product appeal. McDonald’s and the arch that — even from the ends of the

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J.O. 25th Anniversary Timeline

See the incomparable women-owned ad agency outplay and outlast with flair! As we continue to celebrate J.O.’s 25th anniversary, we’re pleased to present our timeline of 25 notable moments in our history. In big and small ways the secret to J.O. has always been the people — so be sure to keep your eyes peeled for our team

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