Hey, do you know a good plumbing company? What about an HVAC business? No wait, I need the name of a garage door repair company! People in every community — the Dallas/Fort Worth service area and beyond — are always in search of repair companies to help keep their home appliances in good working order

As a young mermaid once famously sang, “I want to be where the people are.” For anyone figuring out how to build a customer base, they’re likely singing a similar tune because for your business to reach longterm success, you need to understand who you’re selling to and how to reach them. You really do

While traditional advertising is a highly-controlled, one-way conversation, word of mouth advertising is a wilder animal. As Shopify explains it, “word of mouth marketing is a tactic used to generate natural discussions about and recommendations for a product or company.” It’s an incredibly powerful, even amplified word on your company and/or its products and services.

Do you remember the days of writing research papers school? In so many classes, I can remember spending lots of time talking about outlines and brand strategy plan before ever getting to the writing. It always felt unnecessary, but that preliminary work of an outline helped guide my ideas and writing process every step of

Question: When you’re standing in the laundry detergent aisle at Target, do you ever stop and consider using one of the lesser-known brands? Tide and Gain are staring you in the face, but you hear a voice in your head asking if you should try one of the less expensive options. What about the ones

Thanks to my friendship with a local realtor, I’ve seen a lot of the behind-the-scenes work it takes to build a digital footprint these days and connect with prospective customers. Whether you’re a Realtor out on your own or running a real estate group in the DFW area, there’s a constant list of moving pieces

When I was in graduate school studying global communications, there were a few brands that it seemed we couldn’t go a single class without discussing regarding strategy for brand awareness. Starbucks and its lovely lady mermaid. Apple and its sleek, sexy product appeal. McDonald’s and the arch that — even from the ends of the