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Summer Marketing: 7 Ideas You Can Start Using Now

It likely depends on where you live, but here in Texas, summer (unofficially) starts this weekend with Memorial Day. The temperature is up, school is out, the pool is open, and things are starting to shift down a level in terms of speed. This is also typically a time of year when work and businesses

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Top 9 Media Interview Tips and Skills Business Owners Need to Master

Media interviews — they can make your stomach churn, turn you into a thought leader and even raise the profile of a reporter. When you step back and look at the possibilities though, successful media interviews also communicate your key message points and allow an audience to get to know you and/or your brand better.

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SEO Benefits Explained: Your Guide to the Fundamentals of SEO Strategy

A few years ago, I knew very little about search engine optimization SEO. Since joining the team at J.O., I’ve watched and learned as our marketing specialists have used search engine optimization marketing and the SEO benefits— everything from keyword research to website optimization — to create cost effective SEO strategy for the agency and

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How to Navigate Your Public Relations Crisis in 2024

In today’s fast-paced and interconnected world, it’s not a matter of if your company will face a public relations crisis, but when. Whether it’s a product recall, social media backlash, leadership controversy or change management, every organization is susceptible to a PR crisis.  How a company handles these crises can make all the difference in preserving

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