For some, business is good, but they want to see how fast it can grow. Maybe the consumer products or services offered has seen increased demand during the last two years, like home exercise equipment, laptops or loungewear. For others, everything was going well until early 2020, when the bottom fell out. After holding on through the past two years, now it is make it or break it time. In any case, every organization wants to generate more revenue. Whether your business is in B2B, B2C or B2B2C, marketing has never been more important.
For all organizations of any size, successful marketing has to be a key strategy going forward. Will you need new customers or just to capture more purchases from your current customers? Will you focus on local customers in Fort Worth or broaden your geography? Might e commerce development need to be considered? No matter the direction, having a marketing partner can be the fastest way to reach your goals.
Fort Worth TX Has A Number Of Marketing Agencies To Choose From
When you look for a marketing agency in Fort Worth TX, you should think about what you need. A marketing and advertising agency could offer digital marketing services, including digital advertising, ppc campaigns, content marketing and search engine optimization. They may specialize in direct marketing, email marketing, media planning or web design and web development. A creative agency will offer brand strategy and brand storytelling and their strong suit may be graphic design. If an agency specializes in public relations, which is classified as “earned” media (as opposed to media that is paid for), it may also specialize in social media.
The truth is, while service and product categories share similarities, and every company should realize the importance of digital marketing and social media, who your target is and the different times and ways they consume information should dictate the different tactics you employ to appeal to them. This will determine the expertise you need from your marketing agency.
But Isn’t Digital Marketing the Most Important These Days?
In today’s environment, advertising agencies and any full service marketing agency must realize that solid marketing strategy always includes digital tactics, including web development, web design, SEO, social media marketing and other internet marketing, even if they don’t consider themselves an internet marketing agency.
Should you choose a digital agency? A digital marketing agency based in Fort Worth TX can help you maximize your exposure to prospective customers (your target audience) digitally, but a full service creative agency like J.O. can help you articulate your marketing goals, define what is different and better about the product or service you offer andtranslate it into an overall strategy that includes a good marketing concept and the most effective digital marketing components.
J.O.’s staff are marketing experts. We will start by building your strategy, with digital tactics being a component of the broader approach. We may suggest user friendly web design and web development; SEO marketing; or digital advertising services, including paid social ad campaigns, pay per click marketing and email campaigns. Our objective is to help you increase online traffic, increase new customers, and generate revenue while providing exceptional client services.
What About Social Media?
Yes. For a small business, social media is often the primary way they reach out to customers and prospects. But few companies do social media and social media marketing well. Small businesses don’t receive the training they need to maximize engagement or generate leads from social media. This could cost you the opportunity to make more sales.
J.O. knows that to motivate engagement with your social media content, what you post or publish must be considered of value to the audience. If not, they will ignore you. Social media began as a way to catch up with and communicate with a person’s social circle. Companies and brands must earn their way into those social circles, and the only way to do it is by creating trust and offering something of perceived value. That’s why we recommend a disciplined and strategic approach to social media marketing.
And What is Search Engine Optimization?
Because 84% of purchase journeys start with an internet search, SEO, or search engine optimization, is central to connecting with your prospects. If they don’t find you when they search the internet, chances are they won’t find you. Not only that, but you may be surprised how intrinsically tied your online presence is to your company’s credibility. A strong digital footprint is vital to your long term success.
A digital marketing company that specializes in SEO, or calls itself an SEO agency, understands search engines and their constantly changing algorithms. They know both the technical and content requirements needed for a website to rank well on the SERP, or search engines results pages. J.O. handles SEO for many of its clients and can help your company or brand reach its marketing goals.
Among agencies in Fort Worth TX, J.O. is one of the best. We have the stories, references and the history to prove it. We have been around 23 years and plan to be here many more.
Please call Jennifer Henderson at 817-335-0100 or email her at jhenderson@joagency.com for a free consultation. We will get you moving toward your marketing and sales goals.
Cheers,
Dana Fairbanks
J.O. Agency
