Influencer Marketing Campaign: Top 5 Things
You Should Know

21/12/2023



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In the dynamic landscape of digital marketing, where trends shift like temperatures in a Texas fall, the synergy between influencer marketing and social media has emerged as a force to be reckoned with. J.O. Agency, nestled Fort Worth’s Near Southside, stands at the forefront of influencer marketing, guiding brands through the intricate dance of influence and online engagement. We’re here to explain the world of influencers, paid endorsements, and building long term relationships that benefit both influencers and your marketing efforts.

The J.O. team knows a thing or two about effective influencer marketing strategy in Fort Worth.

Influencer Marketing Campaign Explained

While influencers have taken center stage on social media in the last 10 years, celebrity endorsements have been used to sell products and services since the 19th century. In 2023, social media has, in a way, democratized platform building — theoretically, anyone can build an audience on social media platforms. However, that doesn’t mean it’s easy to become a social media influencer.

Social influence is an age-old power, but today it's most prevalent on social media platforms.

Influencers have created and honed a relationship with their followers. The trust between an influencer and their audience is incredibly important for their success and, in turn, any brand who wishes to work with the social media influencer.

Today’s successful influencer marketing campaigns can connect you/your brand to audiences you may have never reached before thanks to the influencer who acts as your bridge. They’ve built what feels like a personal relationship with their audience (that’s the power of a parasocial relationship) so hiring them to talk about your brand and/or product can, in the best of worlds, feel like being introduced to the friend of a friend. And because there’s already a relationship between the audience and social media influencer (who is well-loved and trusted by the engaged audience), both parties are more likely to connect and create a relationship of their own.

Macro Influencer vs. Micro Influencers

In the world of online influencers, there is a broad range of influencers. According to this CMSWire article, mega influencers have an audience of 1 million+, macro influencers have a following of 100,000 to 1 million, micro influencers have an audience of 1,000 to 100,000, and nano influencers have an audience of less than 1,000. And then, of course, there are celebrity influencers who can wield a social power like few others — think of the Kardashians and Jenners. While numbers and metrics are important, that doesn’t mean you will necessarily be best off working with mega influencers or macro influencers. There are several other factors you need to consider — and we’ll explain those further down in this blog.

Influencer marketing campaigns connect brands with a target audience.

For more information, this article dives into a lot of specific differences between nano influencers, macro influencers, micro influencers and celebrity influencers.

The Rise of Influencer Marketing Strategy

Of all emerging tactics surrounding traditional advertising channels, influencer marketing has risen to the top as a major competitor. In fact, in the world of social media marketing, an entire influencer marketing industry has bloomed. J.O. Agency recognizes the unparalleled authenticity and impact that influencers bring to the table. For instance, at the heart of influencer marketing is relationships.

In Fort Worth, and across the expansive Dallas-Fort Worth metroplex, we’ve become stewards of brand elevation through strategic influencer collaborations.

Why Influencers? Why Now?

In the vast Texan digital landscape, influencers have become the modern-day storytellers, captivating audiences through genuine, relatable content. Followers trust their influencers of choice to suggest new places to eat, new products to try, new experiences to share with friends and family. At J.O. Agency, we love connecting brands with influencers whose reach aligns with not only their products or services, but also their overall campaign goals as well as the diverse demographics of Fort Worth and surrounding areas.

We can pair an influencer's creativity with your brand guidelines to create success for everyone.

From the bustling streets of Sundance Square to the cultural richness of the Fort Worth Stockyards, or from the unsuspecting five-star cuisine on Granbury Rd. to the family getaway you need in Mansfield’s The Shops at Broad, influencer posts can connect your brand to the influencer’s audience through authentic engagement. We help social influencers curate visually appealing shot sequences, gather all the most interesting information about a business, and unleash influencers to tell your stories to their interested audiences.

A Local Touch + Brand Loyalty

On the wave of 25 years’ experience of quietly shaping the aesthetic of North Texas, J.O. Agency understands the unique pulse of the communities that we call home. Our campaigns extend beyond online visibility, seamlessly integrating with the local culture. Whether it’s a TikTok dance in the Stockyards or an Instagram post showcasing the vibrancy of downtown Garland, our influencer marketing collaborations bring an authentic local touch to your brand.

Different influencers can act as brand ambassadors and connect you to a target audience.

J.O. Agency has built relationships with businesses and organizations across North Texas. We can pair a specific influencer with your marketing strategy to reach a target audience and raise your brand visibility.

Beyond Platforms, Into Conversations

In the interconnected world of social media, J.O. Agency leverages a holistic approach to marketing. Our strategies extend beyond traditional print or digital tactics. We embrace new frontiers and use them to our advantage. From crafting compelling Facebook campaigns to creating viral moments on TikTok, we ensure your brand resonates with the eclectic tastes of DFW targeted audiences and beyond.

Elevating Your Brand’s Digital Presence

In the vast digital prairie, SEO is our lasso, roping in visibility for your brand. J.O. Agency optimizes influencer marketing content and social media marketing strategies to enhance your brand’s online presence while driving tangible success metrics like increased sign ups, ticket sales, or donations, to name a few. Here are a few things we recommend looking for when finding influencers for your campaign messaging.

  • Their bio, personal brand and values — do they match up with your brand values? Do they in some way align with the story you want to tell?
  • Their social stats — take a look at their metrics including views, accounts reached, engagements, shares and saves, link click numbers — to make sure their audience is engaged
  • What types of content do they produce? You want to make sure it will work with the products or services you are looking to market.
Work with a niche influencer to create an influencer marketing campaign this year — it may hit better than a celebrity influencer!

What Social Media Influencers Want You to Know

Here are a few things that social media influencers would want you to know before starting to work together.

  • This is a real job — influencer marketing is much more than funny videos or pretty photos — there’s a lot of work and time put into social listening, relationship building and a talent of online marketing.
  • Key performance indicators don’t lie — pay influencers what they’re worth. Influencers know that lots of companies have influencer marketing budgets as part of their overall marketing budget and they’re willing to ask for what they believe their time and platform are worth.
  • Trust their creativity — the right influencer will know what connects with the audience. While their tactic may be different than what you’d choose for selling your product, trust their instincts and social media ideas.
Influencer content is valuable piece of most marketing campaigns these days and influencers expect to be treated as such.

Discover Influencers with J.O. Agency 

Partner with J.O. Agency where the power of influence meets strategic and local know-how. Together we’ll create campaigns that echo through the digital canyons of the Dallas-Fort Worth metroplex. Your brand’s journey awaits, and we’re here to make it extraordinary. Reach out to us here on our website or by phone at 817-335-0100.

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