Wednesday marked a night of celebration as the J.O. team attended the annual Worthy Awards hosted by the Greater Fort Worth Public Relations Society of America (PRSA). We were incredibly honored to be recognized amongst our peers for our work in 2018. Check out the projects that won big!
Worthy Award for Media Relations/News Release
Tarrant County Blue Officer Hull News Release
When Fort Worth Police Officer Brett Hull was killed in the line of duty, J.O. acted swiftly with the Tarrant County Blue organization to send out a press announcement asking the community to step up and donate to the fallen officer’s family. Timing was everything, and J.O.’s efforts proved successful when Tarrant County Blue raised nearly $70,000 in a few days. 100% of these proceeds went to the wife and children of the fallen Officer Hull.
Award of Excellence for Social Media
Trinity Metro State Fair of Texas Social Media Tactic
Building on their momentum from a successful rebrand, Trinity Metro knew that it was not the time to let up. Trinity Metro wanted to expand their promotional efforts to include the Trinity Railway Express (TRE) and selected the State Fair of Texas as its jumping off point. In partnership with Dallas Area Rapid Transit (DART), J.O. used a little bit of whimsy and social media to spread the word. Read more about the project here.
Award of Achievement for Special Event/Observance
Spirit of the Vault Warehouse Sale
Jan Barboglio is a world-renowned designer based in Dallas. She reached out to J.O. to assist in the promotion of her annual five-day sale event, Spirit of the Vault. J.O. strategized a PR and digital marketing plan to meet and exceed our client’s expectations.
Award of Achievement for Pro Bono
“Big Night In” Bedtime Story
The Fort Worth Public Library Foundation’s (FWPLF) Big Night In event is a fundraiser “non-event.” J.O. wanted to shake things up and make this year special, so we decided to hand draw and write a children’s picture book for their invitation. For the second year in a row, the format achieved FWPLF’s goals: translating the FWPLF’s services into a compelling, narrative message that engaged both current supporters (women and mothers) as well as future supporters (children).
Award of Achievement for Integrated Communications
Fort Worth Main Street Arts Festival Experience
Fort Worth’s Main Street Arts Festival runs for four days, covers 18 city blocks and offers food, music, art, kids’ activities and community services. As a sponsor of the event, Trinity Metro created the “9th Street Experience” to welcome visitors to the celebration, taking over two full blocks from Fort Worth Central Station to the festival on Main Street. Through intensive design and interactive activities, J.O. was able to define and tailor the content created for the campaign to mass audiences to enjoy and connect to the Trinity Metro brand.
Award of Achievement for Internal Communications
Logo and Brand Standards Redevelopment
For the last 30 years, the Community Enrichment Center (CEC) has served the Northeast Tarrant low-income community. Through their work, they’ve been able to empower families, breaking the cycles of poverty and violence. Despite their worthy work, their brand desperately needed a refresh. This is where the creative minds at J.O. got together to help bring a fresh perspective to the CEC logo and brand.
J.O. is so grateful to the Greater Fort Worth chapter of the PRSA for recognizing our hard work with these prestigious awards; however, it’s not about winning awards, it’s about helping clients fully realize their goals!
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