Helpful Marketing Strategies and Advertising Trends for Small
Businesses in 2024

07/03/2024



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Augmented reality, hyper personalization digital ads, artificial intelligence β€” when it comes to small business marketing strategies, there’s a lot to think about. Thankfully, you’ve landed with a team, located in Fort Worth, Texas, that handles marketing trends for a living! Let’s take a look at the 2024 marketing landscape and some of the trends you can incorporate in your marketing efforts for the year ahead.

2024 small business marketing strategies? We're here to talk about them!

Small Business Marketing Trends for Your Digital Marketing Strategy and Beyond

Here’s a short list of marketing trends for you to consider adding to your own small business marketing practices this year. For more on the topic, we found this Forbes article helpful, as well as this one from the U.S. Chamber of Commerce.

Digital and Social Media Dominance

This one may be of no surprise to you β€” in 2024, digital and social media will continue to be an important place to focus your marketing campaigns and customer engagement. Marketing teams should continue to take advantage of digital advertising on platforms like Google Ads, Facebook, Instagram and TikTok.

Make sure short-form videos re part of your content strategy this year.

In addition, keep creating short-form video content for platforms like TikTok and Instagram Reels. Here’s a great explanation of both TikTok and Instagram Reels and how they compare to each other. Bottom line: These short-form videos are where you’ll meet new audiences and increase engagement rates with your existing audience.

Personalization and Data Privacy

When it comes to customer loyalty, you’ll want to consider personalization and privacy. First, there’s a heightened focus on personalized advertising thanks to the increasing abilities of AI and local SEO to target specific audience segments. It’s understandable, with this increased ability to personalize ad content, that potential customers are more interested in where their data is going. People want to know that you take privacy regulations seriously, so think of ways to emphasize your ethical use of consumer data.

Consumers are increasingly concerned about the safety of their personal data.

User Generated Content (UGC)

Encouraging customers to create and share content related to your brand is a strategy you may want to pursue. User generated content can bolster word of mouth about your products and services when you have limited budget. You can encourage user generated content by regularly asking to hear from your customers and by creating a hashtag for consumers to use on social media sites as they post about you. For more on UGC as a trust-building strategy and a form of social proof, go here and here.

Interactive Content Creation

Among the latest trends in marketing is more interactive content. Think about posting polls on social media or creating interactive ads that lead to your website (this could be a quiz, for example, where you not only provide relevant content to your audience but also capture someone’s email address). Interactiveness also creates the sense that the content being shared is authentic content β€” and authentic content helps consumers build trust with your brand.

AI-Powered Customer Interactions

There’s no doubt that AI will continue to impact industries of all kinds in 2024. One simple way that it can benefit your business? Consider using an AI chatbot to help more customers with their questions when they visit your website or message you on social media. These chatbots can connect consumers to the information they are looking for in a quick and easy way.

AI chatbots can help increase communications on social media and your website.

Local SEO and Location-Based Targeting

Technology is only getting better when it comes to location-based targeting for mobile advertising to reach customers in specific areas and with specific interests. Your small business can implement local SEO strategies to capture local audiences and gain the competitive advantage.

Cost Effective Marketing Strategies You Can Use Every Year

Now that we’ve talked about marketing trends for small businesses in 2024, let’s talk about some cost effective marketing strategies that you can always use.

Leverage Free Tools for Maximum Reach

Among the free tools available for small businesses is Google My Business. This is a great (and free!) way to increase your local search visibility.

Secondly, harness the power of social media platforms like Facebook and Instagram for organic reach. You don’t have to dabble in influencer marketing for your social media to have an impact. Organic reach is available through strategic, creative content. There’s lots of advice and help for creating impactful social content creation online, including here and here.

Craft a Communication Plan

Crafting a communication plan costs zero dollars! First, you’ll want to identify your target audience and then tailor your messaging accordingly. Next you’ll want to develop a content calendar to lay out your plan and ensure you maintain consistency in your communications and stay relevant to the specific season and consumer interests.

Your plan could include social media posts, emails, newsletters, text messages, announcements at in-person meetings/gatherings, and push messages from your app, for example.

Tell Your Unique Story

Authenticity is key to connecting with your audience, so be sure you are telling your unique story. Share the journey behind your business β€” people love to see behind the scenes content. Other things to talk about? Your company’s values and what sets you apart.

Telling your story will always be an important part of your marketing strategy.

Test, Learn, Adapt

It’s important to approach your marketing with a spirit of experimentation. As you get to know your loyal customers, you’ll gain an understanding of who they are and what they’re looking for. In the process, you’ll probably have to experiment with different advertising channels and strategies to figure out what best connects. Whatever approach you land on will need to be continuously refined based on new insights, feedback and changes in marketing trends and media platforms.

Know When to Seek Assistance

Recognize when the demands of marketing exceed your capacity. There are more obvious examples for this, including, for example, if you’d like to integrate virtual and augmented reality into your marketing and customer experience. However, you may just want some help with video marketing or audience engagement. Definitely consider hiring freelancers or partnering with local agencies for specialized expertise.

Let J.O. Agency Explain 2024 Marketing Trends and Beyond

From digital marketing trends to understanding customer data and how to gain the competitive edge, J.O. Agency is here to help small business owners build their marketing plan for 2024 and beyond. Take a look at our work and then reach out to our team to start building ad campaigns and customer experiences that will reach consumers. You can contact us through our website or call 817-335-0100.

From boosting sales to writing thought leadership pieces, J.O. Agency is here to help with your marketing and PR needs.

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