Social Media, Marketing: Must-Have
Marketing Apps


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It’s 5 o’clock somewhere and that means it is appy hour! You read that right. And the topic for this appy hour is focused on social media marketing Social Media Marketing and the apps we cannot live without in 2021.

In an industry that is constantly changing:

#1 – Trello

Hello, Trello! Imagine having that mountain of sticky notes on your desk, all of the messages you’ve been holding, and every to-do list conveniently placed in one application. Trello is ideal for team collaboration, creating tasks, and assigning due dates.

Every workplace has team members who are obsessed with organization. Give them an hour with Trello and they will have the whole team on board. At J.O., we find it a great platform for project management and communication. We have different boards for every client, and each team member has the ability to see what we are adding and changing, and the option to message us if they have questions.

#2 – Cision

Bonnie Raitt once sang the catchy line, “Let’s give them something to talk about.” Bonnie was talking about her love life, but we like to think she was talking about the importance of a good PR pitch, which is much easier with the help of Cision.

Though it is not free, Cision is worth the investment. It allows users to access an expansive database of journalists — from international radio show hosts to local niche blog authors. Cision gives you the ability to search down to the most obscure details to save you time while building media lists filled with professionals who will actually pick up your story. The dashboard function allows you to monitor and analyze insights for your brand or client and help you stay on the path to success.

#3 – Sprout Social

If you’re responsible for your brand or clients’ social media accounts, you know it can be overwhelming, tedious and time consuming. Sprout Social is a social media management platform that assists in planning, creating, and delivering social content while providing detailed analytics on every connected platform.

We can’t live without Sprout Social because we can create a post one time in the platform and have it post on all selected accounts. There is no need to log into and post with each platform; you will have so much free time, you won’t know what to do with it!

But we know! You can take the time Sprout saves you and analyze the detailed insights it provides. From audience growth to post impressions, Sprout’s analytics are detailed and unlike those that you find on most platforms.

#4 – TikTok

Tick tock, tick tock, it looks like appy hour is wrapping up. Or should we say TikTok! This post would not be complete without highlighting the video-based, social media app that is the new hub for content creators, clocking in at 689 million monthly users worldwide.

If your company, agency, or business hasn’t created a TikTok account, time is a-TIKing. Don’t worry, TikTok isn’t just for Gen Z. In less than 18 months, the number of adult TikTok users in the U.S. grew from having 2.6 million adult users to 14.3 million. Despite traditionalists’ doubts, the upbeat dances and comical trends are a proven way to connect with many audiences and aid in building company culture.

(Here comes the shameless plug…) Check out our TikTok for some inspiration: @thejoagency. Get out there, start downloading and just brew it!


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