Just like any other field or line of business, the marketing/advertising world has its own challenges to face from time to time. We’ve written in the past about what’s important
When it comes to creating brand messaging — whether it’s from scratch for a brand-new company or ongoing content for an existing one — copywriting and messaging are an artform.
Google Reviews: Why They Matter and How to Get Them Good news travels fast, but Google reviews? They can make your business boom. We’ve mentioned Google reviews in passing before
Introduction In today’s data-driven world, the fusion of geographic information systems (GIS) and graphic design is creating powerful visual tools that enhance our understanding of spatial data. This is not
In the world of marketing agencies, I (Caitlin here!) see a lot of talk about copywriting and almost nothing about copy editing. I’m not exactly sure why this is …
A communication plan is an immensely helpful tool for any organization. In fact, it’s more than useful — it’s necessary for any business or nonprofit wanting to regularly communicate with
LinkedIn launched in May 2003 as a social platform for professional networking. Over the last 20+ years, it has become a dynamic force in the professional world. To date, the
Once upon a time, I applied for a graduate school program in Paris, France. I really wanted to live there and was willing to do what I had to for
It likely depends on where you live, but here in Texas, summer (unofficially) starts this weekend with Memorial Day. The temperature is up, school is out, the pool is open,
Media interviews — they can make your stomach churn, turn you into a thought leader and even raise the profile of a reporter. When you step back and look at
