To Prove our numbers, we had to get naked.
Subjecting yourself to an audit means exposing practically everything. But that’s what 360 West asked for when we submitted our printing and distribution records for a six-month period to an independent industry authority. In this stripped-down economy, your clients shouldn’t have to worry about wasting their ad dollars with demographic and reach numbers that aren’t guaranteed.
Our competitors haven’t gotten naked yet. Which is too bad, because it’s actually very liberating.
2011 Silver Addy for Copywriting — Direct Mail
2011 Silver Addy for Direct Campaign, B-to-B or Consumer, Flat