Baylor Scott & White
Healthcare marketing & public relations
J.O. worked with Baylor Scott & White to develop their 2016 Transplant Annual Report. The report supports Baylor’s theme of the “power of one” and is carried out as design elements throughout the publication. This is done through replacing the letter “I” with the number “1” in a different color on the cover and on other spreads throughout the report. J.O.’s graphic solution and powerful use of black and white photography effectively shares important information and milestones from the past year in a legible and intriguing manor for readers.