Flix Brewhouse, a luxury movie theater with a fully staffed and integratedbrewery inside, sought J.O.’s expertise for promoting their grand opening in Mansfield, Texas, near Fort Worth. The challenge was clear: Build awareness while emphasizing the goal of ticket sales and gaining market share.
Our multifaceted strategy encompassed comprehensive public and media relations, orchestrating VIP visits and news coverage. We also managed digital and outdoor media efforts.
Simultaneous to an array of targeted tactics mentioned earlier, we partnered with nearly a dozen local social media influencers to produce and promote content that was engaging of residents within a 20 mile radius of Mansfield.
The impact was substantial:
• 400,000 Reel Views
• 20,000 Post Engagements
• Thousands More Reached
This translated into spikes in ticket sales, spikes in new followers of Flix’ social profiles, and ultimately led to Flix acquiring healthy market share amid local competitors. This holistic and targeted approach demonstrated the power of strategic planning and influencer collaboration in maximizing reach and impact within a precious few months surrounding a grand opening.