Multi-Day
Public Event

20/05/2024



The Challenge

Navy Week is a seven-day engagement that the United States Navy conducts in 15 cities across the United States every year. The goal of these Navy Weeks is to inform and educate the public on what the Navy does for the American people. In the fall of 2023, the Navy enlisted J.O. for its help to make connections and build community alignments with key organizations for their Fort Worth Navy Week, scheduled for April 2024.

The Solution

Before J.O. could set sail on the project, the team conducted key research to identify the right organizations for the Navy’s engagements. For these weeks the Navy brings a host of assets to a city including their color guard, meteorology team, Seabees construction group, Navy Band, senior leadership and sailors from the USS Fort Worth and the USS Constitution. After J.O. compiled an initial list of organizations, the team identified which assets would be the most helpful for each organization. Identified organizations ranged from academic institutions to non-profit service organizations.

The Results

As the In City Planner for Fort Worth Navy Week, J.O. has introduced our contacts with Navy PIOs and have helped secure and confirm positive engagements with:

  • Boys and Girls Club of Tarrant County
  • Camp Fire First
  • City of Fort Worth
  • Cook Children’s Hospital
  • Fort Worth ISD
  • Fort Worth Science and History Museum
  • Girl Scouts of the Texas Oklahoma Plains
  • KXAS – Texas Today, Telemundo
  • Lena Pope
  • Meals on Wheels
  • Molson Coors
  • Ronald McDonald House
  • Saving Hope Rescue
  • Stockyards Heritage
  • Tarrant Area Food Bank
  • Tarrant Regional Water District
  • Texas Christian University
  • Texas Motor Speedway
  • Texas Wesleyan University
  • Trinity Habitat
  • United Way of Tarrant County
  • WFAA – Good Morning Texas

In addition to the pre-event planning, J.O. served as a point person during Navy Week to assist with event logistics. These successful events reached an audience of 142,372 people!

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