City Development

28/05/2024



The Challenge

Once home to Thunder Road, the City of Sansom Park is now a quiet town near the heart of Fort Worth, Texas. In recent years, as areas surrounding Sansom Park continued to grow, Sansom Park did not. Their city leadership reached out to J.O. Agency for help in promoting Sansom Park as a place for economic development. They wanted to target real estate and business developers, in particular, and position the city as a hidden gem in the Fort Worth area.

The Solution

Once home to Thunder Road, the City of Sansom Park is now a quiet town near the heart of Fort Worth, Texas. In recent years, as areas surrounding Sansom Park continued to grow, Sansom Park did not. Their city leadership reached out to J.O. Agency for help in promoting Sansom Park as a place for economic development. They wanted to target real estate and business developers, in particular, and position the city as a hidden gem in the Fort Worth area.

After spending some time in the community, the J.O. team got to work on a creative campaign that spanned audio visual video, photography, copywriting, branding and, ultimately, the creation of a promotional video and microsite. Titled “We’re Next,” the campaign highlighted local business owners in Sansom Park to 1) capture the innate spirit of the community and 2) allow developers to envision themselves amongst this group of passionate, genuine independent spirits.

The visual content for the campaign was captured through still photography and interview-style videography. Our team narrowed its focus to four business owners ranging in age and industry to show the depth and breadth of possibilities available in Sansom Park. Stylistically, the J.O. creative team decided the photography would be most impactful in black and white. This style decision heightens the feeling of authenticity and allows viewers to focus on the message being presented in an impactful way.

The Result

The result was a compelling story, told through video, photography and the creation of a microsite, of the business owners in Sansom Park. The city now has the resources it needs to continue expanding its economic development and fortifying its future as a thriving community.

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