Susan G. Komen
Crisis Communication
Through J.O.’s marketing and communication efforts, the local Greater Fort Worth chapter of Susan G. Komen avoided a major crisis due to our assistance of a highly controversial communications issue. In spring of 2012, Susan G. Komen corporate headquarters pulled and then reinstated funding to Planned Parenthood. The public backlash against Susan G. Komen was extensive and highly unfavorable for all Komen affiliates. Our PR team monitored social media outlets around the clock in order to provide immediate counsel and public relations management on behalf of Susan G. Komen Greater Fort Worth. We were the first affiliate to respond to national media, and because we allowed followers to air their grievances via Facebook, public outrage aimed at the Fort Worth affiliate quickly subdued. As a result, our client garnered national news coverage for their responsiveness to their social media network.
2012 Bronze Addy for Non-Traditional
2013 PRSA Worth Award for Programs: Public Service
2013 PRSA Award of Excellence for Tactics: Media Event
2013 PRSA Award of Achievement for Tactics: Media Event
2013 PRSA Worth Award for Video Public Service Announcement
2015 PRSA Award of Achievement for Tactics: Media Relations Media Event
