July 22, 2022
The Dash Branding
Branding A New Service
Electric Bus. Cleaner Air.
In the fall of 2019, Trinity Metro introduced the Dash, an electric shuttle to restaurants, museums, and entertainment venues from Downtown to West 7th and the Cultural District. It was launched with a month-long promotion, Dash and Discover, a program that offered free rides and discounts at participating businesses along the route. J.O. developed the identity for the Dash, including its colors and logo, as well as all the print, digital and social messaging and media for the event. Dash ridership reached goal quickly and have exceeded goal since, even after Trinity Metro started charging fares.
