Trinity Metro
Ridership Diversity Photoshoot
The Challenge
As Texas started opening up in the spring of 2021, Trinity Metro recognized the need for new ridership photography to replace the masked images they had been using in digital ads. J.O. was charged with planning and executing a photoshoot which would further highlight rider diversity. A quick turnaround for the shoot was necessary in order to get the new images replaced in-flight.
The Solution
As Texas started opening up in the spring of 2021, Trinity Metro recognized the need for new ridership photography to replace the masked images they had been using in digital ads. J.O. was charged with planning and executing a photoshoot which would further highlight rider diversity. A quick turnaround for the shoot was necessary in order to get the new images replaced in-flight.
The Result
J.O. delivered 20 hero images featuring a diversity of riders. Trinity Metro was very satisfied with the process from start to finish and the result. The approved images went into immediate production and were used in the digital programmatic ads and on social media. J.O. successfully updated the campaign at an accelerated schedule.
Award of Excellence – Special Tactic Public Relations Society of America, Greater Fort Worth
