July 23, 2022
Trinity Metro Ridership Campaign
National Finals Rodeo
This Ain't Our First Rodeo
Wrangler’s National Finals Rodeo (NFR) was held in early December in Arlington and Fort Worth. Trinity Metro teamed up with Visit Fort Worth and NFR, offering extended service to accommodate rodeo attendees. J.O.’s campaign took a fun approach to “roping in” the target audience with an inviting illustrative style and copy alluding to the event itself. Media utilized included print, digital, social and outdoor.