TXT4 Support Campaign
About Tarrant Cares
TXT4 Tarrant Cares, a community texting service introduced in April, makes it easier for local families to find the help they desperately need, close to home. By texting the word FIND to 67629, users are offered a guided search to access a list of nearby organizations to contact and provided with a ZIP code-specific list of resources.
TXT4 Tarrant Cares is offered in English and Spanish and is available to anyone in Tarrant County in need of services. Examples of searches might include information on the nearest food pantry, rent assistance, or resources that can help residents apply for Supplemental Nutrition Assistance Program (SNAP) benefits.
J.O. developed all creative assets and purchased in-bus ads and bus benches, a Spotify ad campaign and distributed 10,000 targeted bilingual door hangers. We also produced wallet cards for Tarrant Cares and other social services to hand out to folks in need.