Digital & Outdoor
Marketing Campaign


About Tarrant Cares

TXT4 Tarrant Cares, a community texting service introduced in April, makes it easier for local families to find the help they desperately need, close to home. By texting the word FIND to 67629, users are offered a guided search to access a list of nearby organizations to contact and provided with a ZIP code-specific list of resources.

TXT4 campaign mocked up on a bench

TXT4 Tarrant Cares is offered in English and Spanish and is available to anyone in Tarrant County in need of services. Examples of searches might include information on the nearest food pantry, rent assistance, or resources that can help residents apply for Supplemental Nutrition Assistance Program (SNAP) benefits.

TXT4 campaign mocked up on a bus ad

J.O. developed all creative assets and purchased in-bus ads and bus benches, a Spotify ad campaign and distributed 10,000 targeted bilingual door hangers. We also produced wallet cards for Tarrant Cares and other social services to hand out to folks in need.

TXT4 wallet cards

Visit the website here

doorhanger for TXT4 Campaign.

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