Worthington National Bank
out of the box strategic pr & messaging
Public Relations Strategy + Messaging Advertising
During the middle of the financial crisis in 2008 and 2009, banks were getting a bad name for accepting government provided funds, called Troubled Asset Relief Program (TARP) money, to keep banks from failing. Worthington National Bank took a stand and refused to take these citizen-paid funds.
J.O. helped Worthington National Bank with a “responsible banking” campaign focusing on billboard and print advertising efforts, which highlighted the bank’s fiscal leadership during the banking industry’s financial crisis.
Our public relations efforts led to national coverage of the campaign in The Wall Street Journal. The billboards also received widespread national coverage in The New York Times, McClatchy Newspapers and on FOX News and the NBC Nightly News, resulting in a $10-million increase in deposits for the bank within one month of the campaign launch.
Client: We want to do something out of the box.
J.O.: How do you feel about vandalism?
It’s never a dull project with Worthington National Bank! Shout out to our vendor, Clear Channel, for actually tagging our latest billboard. For a personalized experience, don’t go big, go local.