Push vs. Pull Marketing: Unlock the Power of Pull Marketing
Strategies in 2024

28/03/2024



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In our 25 years of working with businesses to create brand loyalty and continue to explore the ever-expanding world of marketing tactics, our team has discovered how important it is to incorporate a mix of push and pull marketing in your overall marketing strategy. We’ve talked a lot on the J.O. blog about search engine marketing and how to gauge consumer interest and customer engagement. This week let’s turn our marketing efforts to the world of push and pull marketing.

Though maybe not as cute as this pug tug-of-war, a pull strategy may be just the content marketing you need in 2024.

Understanding Pull Marketing

To start, let’s talk about what pull marketing accomplishes. A pull strategy focuses on attracting customers to your brand through compelling content, experiences or offers. Pull marketing, also known as inbound marketing, is a more indirect promotional strategy. It’s often most successful when you have already established a level of customer loyalty and/or brand loyalty.

Examples of pull marketing include:

  • Search engine optimization, including search engine ads, Google ads, etc.
  • Pay per click (ppc) ads
  • Email marketing strategy
  • Social media marketing

You’ll be successful with pull marketing if you can make your product or service visible in a number of ways. Think of pull marketing as a fishing lure that’s been cast and is now waiting to be nibbled on by a fish. You’ve set the marketing strategy into motion, but you are not actively seeking a specific customer. However, once potential customers bite, you’re ready to pull them in.

A pull marketing strategy is a bit like casting reels and waiting for the target audience to bite.

What’s highly important for pull marketing is brand awareness and engagement with your customers. That’s why it’s a good idea to work on building your email list, creating interesting social media content, and overall finding creative ways to tell viewers how your product or service makes their life better or easier. You want engagement that will draw customers in.

Local Channels for Your Pull Marketing Strategy

Let’s explore a few pull marketing tactics you can try with your target audience starting this week.

  1. Online influencers β€” Partnering with online influencers is an excellent way to amplify your brand message. You’ll be paying for them to post on your behalf to a specific audience. Influencers are incredibly creative and have great ideas for how to promote products and/or services to their audience β€” from how-to videos to get-ready-with-me reels. Furthermore, this can be an excellent way to reach a local audience and gain either social media traffic or consumer awareness.For more on how to work with influencers, you can read another J.O. blog post here or read about our work with influencers to promote the grand opening of a luxury movie theater here.
  1. Local organizations, like Chambers of Commerce β€” There are a number of benefits to partnering with local groups such as a Chamber of Commerce or Convention and Visitors Bureau to gain exposure within your local community. These groups can offer excellent introductions to other local businesses, as well as networking opportunities.In pull marketing, think about what networking you can do to create temporary promotional campaigns with other local businesses.
  2. Emphasize the value of collaborating with complementary businesses or organizations. β€” Don’t underestimate the power of collaborative partners to expand your reach and credibility. Complementary businesses may have an opportunity for you to display your product in their store. Or maybe they would be interested in plugging your company in their next newsletter, sharing your social media content, or having you write a guest post on their blog or their social media platforms.

Ways to Get Started with Pull Marketing

Let’s dive into some actionable steps for merging your pull marketing strategy with your online marketing work.

  1. Research and identify potential local partners whose audience aligns with your target market.If you don’t know where to start, jump into your search engines. The next place to go may be people on your team β€” ask them if they know any local partners that could be a great match. A third option is to look at who follows your business on social media β€” if someone is already following your business, there’s a great chance they’d be interested in partnering together.Make sure research is part of your marketing tactic. Finding the right partners can be crucial to your inbound marketing approach.
  2. Reach out to these partners with collaboration proposals that highlight mutual benefits and objectives.Once you have selected potential collaborators, reach out to them! Send them some marketing examples or what you have in mind for content marketing, paid ads, etc. You’ll want to talk to them about why you make a great fit and how the relationship can be mutually beneficial with quicker sales and website traffic to their business as well.
  3. Create engaging content or experiences that showcase your business and provide value to the partner’s audience.It may be helpful to create some examples of the engaging content marketing you think can bring value to both your business and your partner’s audience. From a blog post to push notifications to shopping ads, there are a lot of ways to reach prospective customers.
  4. Leverage backlinks from partner websites or social media profiles to drive traffic to your website or contact information.We’ve written in the past about backlinks, but here’s a reminder: backlinks are when other websites link to your website. This builds credibility for your site and will allow you to climb the ranks of search engine optimization. Ask people in your network if they would link to your website or your social media profiles from their website. This can work well in a blog post, for example. Overall, it’s an easy way to draw consumers to your site and brand.

Understanding Push Marketing Strategy

Push marketing is also known as outbound marketing. You can think of it as direct communication, or directly pushing messages out from your brand to target audiences. Push marketing focuses on the more traditional marketing strategies that create brand recognition and even immediate sales.

Push marketing strategy examples include:

  • Billboards
  • Pamphlets
  • Product displays
  • Radio, TV and Spotify commercials
  • Direct selling
  • Direct mail

Looking to understand more about push marketing strategies or pull marketing strategies? This is a great read on both.

Long Term Business Growth with J.O. Agency

The truth is marketing for the longterm is an ongoing dance of push and pull strategies. You will likely always need a mix of both at work on your behalf. Whether you’re looking to focus on new push marketing campaigns or to set up longterm pull marketing strategies, our team would love to help. Take a look at our work with clients and then reach out to us through our website or at 817-335-0100 today.

Your marketing strategy will likely always be a dance between push marketing and pull marketing.

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