SEO Benefits Explained: Your Guide to the Fundamentals
of SEO Strategy


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A few years ago, I knew very little about search engine optimization SEO. Since joining the team at J.O., I’ve watched and learned as our marketing specialists have used search engine optimization marketing and the SEO benefits— everything from keyword research to website optimization — to create cost effective SEO strategy for the agency and our clients.

The result? I now see SEO strategies as the unsung hero of content marketing. If you’re new to SEO basics or if you’re ready to use your SEO knowledge to increase website traffic, improve your PR strategy, or up your digital marketing strategy, stick around. There’s lots to share.

Ready to meet the unsung hero of digital marketing and search engine success? Let's talk first page seo magic.

Quick Intro to SEO Performance

SEO stands for search engine optimization. As Semrush explains it, SEO is “a set of processes aimed at improving a website’s visibility in search engines, like Google, with the goal of getting more organic traffic.” There are a number of SEO strategies you can use to climb the ladder of search results, achieve greater visibility and ultimately increase traffic to your website. We’ll dive into those strategies plus more about the power of SEO and search queries later.

Search engines hold a lot of power in connecting audiences to your web pages.

So What Are the SEO Benefits?

Why should you invest time and staff resources into SEO? There are a number of reasons why it can help your overall growth goals and ability to reach target audiences. Let’s start with these four benefits.

SEO leads to increased visibility.

This SEO benefit cannot be overlooked, because visibility on the internet is everything. Did you know that 75% of users never scroll past the first page of search results? That’s why it’s incredibly important to work on your search rankings. There’s a lot you can learn about Google’s ranking factors here, but we’ll go ahead and point out that high-quality content, links, technical optimization and keyword optimization are at the top of the list.

Search engine optimization takes some dedicated work, but the benefits of SEO include showing up more often in the organic search of a potential future customer.

Without the work of SEO, expecting people to find you on the internet can be like expecting someone to find a needle in a haystack. Instead, use tools like Google search console to track your SEO progress.

SEO creates credibility.

Remember the stat listed above that most people don’t go past the first page of Google results? People trust the links on the first page of their search results. You may have the best content and products on the internet, but if search engines aren’t including you in the top results of their organic search traffic, customers may never find it. To achieve website traffic, you need to be seen in search queries and to be seen in search queries, you need credibility according to Google and other search engines.

SEO is cost effective.

93% of online experiences begin with a search engine — that’s why most SEO professionals will tell you that one of the most cost effective ways to gain website visitors is through SEO practices. Why? Because with the right research you can target customers who are already interested in something related to what you’re selling. From local keywords to technical optimization, the time and resources you spend on SEO will be far less than a commercial or major campaign spread across print and digital media. Even hiring an SEO expert or an agency with SEO expertise could cost less than creating a full traditional marketing campaign.

SEO leads to consistent, sustainable traffic and leads over time.

The work you put into your SEO will not only lay a foundation for success, but continue to deliver people to your website as you spend some regular time dedicated to fine-tuning your SEO work.

Three Keys to Building SEO Skills

Don’t know where to start with your SEO work? Try these three keys to achieve increased website traffic.

Keyword research is your friend.

The magic of SEO is being able to show up in the organic results of people’s searches. To do this, you’ll need to first understand what terms your audience is searching for. You can learn a lot more about that work here. This kind of work may be outside of your wheelhouse, which means hiring an agency well-versed in SEO and target keywords could be your best bet.

On-page elements make a difference.

While not the flashy part of creating and maintaining your website, the work of optimizing on page elements such as title tags, meta descriptions and headings go a long way in improving your visibility in search results..

Quality content is key.

Search engines reward high quality content over quantity of content on your website. This means that you’ll need to regularly create new, helpful content that can live on a blog or new pages of your website. Think about what will be relevant to your audience — this website content could address the questions people are searching in Google, plus other tangential topics. In everything you create, ask yourself: Does this provide value to my target audience?

Are All Search Engines Created Equal?

While Google may be the most popular of search engines (it’s estimated they draw nearly 92% of internet queries), there are many other search engines working to help build your SEO strategy.

How to Climb Search Engine Results Pages and Practice Good SEO Today

Let’s talk about how to use search engines to drive leads and customers through through your SEO efforts. Below are a few of our suggestions for how to focus your marketing efforts on SEO.

  1. Take action by leveraging local professionals or hiring staff with expertise in SEO.A SEO professional will understand search engine rankings from the inside out. They’ll also have lots of suggestions for how to reach your target audience and have proven SEO success from working with other businesses. Google analytics can tell you a lot about the success of your SEO marketing strategies, but to fully make the most of SEO marketing, you may want to tap a local SEO expert. Many marketing agencies, like J.O., specialize in the work and have achieved major success for online businesses that translates to earned dollars and new customers.There are a number of benefits to outsourcing your SEO tasks to experienced professionals. Read more of our thoughts on the topic here.Get Started on Search Engine Marketing on Your OwnTo get started on optimizing content and going after quality traffic, here are a few actionable steps you can implement today:
    1. Conduct a website audit to identify areas for improvement. Are you using meta tags, links to other pages of your website, keywords relevant to your research, etc.?
    2. Implement basic on-page optimization techniques. This technical SEO work can include link building, including headings and subheadings, linking to other pages on your website (also known as internal linking) and adding alt-text to images.
    3. Engage with local professionals or agencies to develop a comprehensive SEO strategy tailored to your needs and goals. The right team will be able to explain the details of everything from ppc ads to keyword research.

Let’s Build Your SEO Strategy Together

Our team, including Miguel, love talking strategy and the benefits of SEO.

While this may be your SEO starter pack, there’s certainly more to the work. Our team has delivered serious results for clients thanks to our SEO smarts and we’d love to partner with you to do the same. Let’s get the benefits of SEO working in your favor. Contact J.O. through our website or call 817-335-0100 to start talking today.

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