Social Media Strategy: Catering
to Your Audience


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It can be difficult to find the time (and the ideas) for separate marketing content and strategies on every social media platform. Sometimes, it’s more difficult to keep up with which media platform is most popular and why. Fortunately, we’re here to help with suggestions for Instagram, Twitter and TikTok.


Here’s where you build your brand, your presence and really take the most advantage of a great free marketing tool. Longer posts are generally accepted, feeds are kept clean, and posts match in color and style. Use stories, reels, and other Instagram add-ons to your advantage, and keep the hashtags relatable and helpful. This page could be the blueprint for content on other social media accounts, and it should be the most informational and professional of the three we’re discussing. Don’t be afraid to repost an occasional TikTok or do an Instagram Stories takeover for a day to add a little personality.


Arguably, this is the most difficult social media platform to manage. Twitter is incredibly fast-paced and centered around current events, so the importance of content calendars comes into play. Important for all platforms, yet crucial for Twitter, consistency is key to gain any traction and following. Creating hashtags, taking advantage of trends, and forming your content around current events are the best strategies on Twitter, and don’t forget to outwardly link any articles, videos, or tags that might be included.


It’s time to have some fun! TikTok is the newest platform, refreshing and fun. However, it can be difficult to navigate, especially if you aren’t familiar with how it works. The good thing about TikTok is anything can “go viral,” gaining thousands or even millions of views; discovering what works and what doesn’t can be difficult. Regardless, this is where you humanize your brand, adding a face to the name. Don’t be afraid to use hashtags that aren’t necessarily related to your content as they help build traction and keep content relevant.

Take this knowledge and run with it (and run to create those content calendars, too). Keep in mind the main advantages of each platform, but don’t be afraid to occasionally try something new.

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