Public awareness campaigns go beyond consumer awareness. They require research, inspire an emotional response, establish a reputation for your company, can introduce new services, attract a diverse audience, and are the basis for future advertising campaigns. These campaigns do so much more than just raise awareness! After you raise awareness, ad campaigns have the opportunity to inspire sales, the use of services, and new business. You can’t get new leads until people know about your brand and that might require advertising.
Public awareness campaigns are used for more than just independently-owned companies; they bring support to non-profits and can even contribute to a policy change by putting pressure on policy-makers and encouraging communities to take action.
At J.O., we make sure a client’s name is known. We do our best to connect YOU with people like YOU. We position every client to the best of our ability and make sure YOU are heard.
What is a Public Awareness Campaign?
Public awareness campaigns and advertising campaigns use different mediums and are solely aimed to increase public visibility for your brand. For nonprofit organizations, this entails a campaign to spread the word about your mission, explaining why it matters, and showing people of interest how they can contribute.
Using Targeted Email Marketing Strategy To Raise Awareness
Compelling advertising campaigns are most successful in reaching their intended audience when key messages bring in the right audience. When marketers are developing an awareness-raising campaign, consistent email marketing is a great method for engaging different groups, new clients, and potential customers. Creating connections and reaching the right people with advertisements, is a great example of how successful campaigns get their key messages on the radio, television, internet, and even earned social media accounts.
Subject Lines
At J.O., we know a campaign’s success hinges on subject lines. Creative subject lines attract groups to advertising campaigns using different methods of message strategy. Different target audiences will respond to different strategies. Creating memorable subject lines will help your advertising campaign and promote your business. Once your intended audience is engaged, an advertising campaign can increase traffic to your website, and social media platforms, and influence customers to seek out your brand on other mediums.
Follow Up
Once you send an email, you should follow up with the recipients. Develop an outreach plan to identify if your advertising campaign paid off. See if you got any new business leads. The process of raising awareness boosted engagement and determines what success looks like to your company. Emails are a free and easy way to make your audience aware of your ad campaign. If you are creative in your messaging, you can build connections with different audiences to establish brand trust and loyalty that will go beyond raising awareness. When it comes to an advertising campaign, email can be one of the best mediums for your business.
J.O. uses email campaigns to help create awareness and action for several of our clients. Visit us at here or call us at 817-335-0100.
Identify Your Target Audience To Maximize Ad Campaign Outcomes
Whether your business is launching a campaign or new products, wants to create more services, is fundraising, trying to draw in new clients, or entering a new market – establishing your target audience is key for an advertising campaign. Not to be confused with the target market, target audiences are groups based on the consumers you want to target with advertising campaigns to create sales for a particular product or service. Identifying a target audience makes it easier to know where to execute and place your advertising campaigns to see the best results. Knowing who you’re advertising to helps keyword research for search engine marketing, social media research, sales strategy, and ad campaigns. Psychographics, demographics, and geographers are useful tools when finding your audience. This makes writing ad copy that connects to your client’s world easier.
Finding Your Target Audience
Research details about your typical consumer.
Determine who your business wants to engage with, and create an ideal customer profile.
See who interacted most with a previous advertising campaign you did.
Look at industry trends.
Perform competitor analysis when conducting your market research.
The Process Of Creating Successful Marketing Messages
Your advertising strategy can directly impact clients, fellow marketers, and consumers’ interaction with campaigns. After establishing brand awareness, ad campaigns can focus on advertising to clients’ pain points, values, and priorities. Consumers and businesses are bombarded with marketing and advertising messages every day– through the media, through campaign mail, and by email. A good marketing message is not easy to create because your business’ message isn’t the only advertising campaign out there, it is competing with multiple other marketing efforts after customers’ attention. A good message should be engaging, and to the point, and help ad campaigns to generate sales. Ad campaigns are most beneficial to a brand when they speak to potential customers. Using intentional language, specific social media platforms, and appearing on the right search engines when advertising ensures your ads are received and can create further brand awareness for a new campaign.
In Conclusion
Public awareness campaigns create a trustworthy foundation for your organization to build on. Establishing a consumer base through email tactics, focusing on your target audience, and communicating with planned messaging is a solid starting point for implementing any campaign. Expectations for a campaign can be daunting, but setting a goal and plan for yourself helps make it all manageable!
J.O. offers over 25 years of experience creating successful marketing and messaging, advertisements, and awareness campaigns. Let us help you reach the next level. Find us here or reach out at 817-335-0100.
Clare Moorman-Wolfe
J.O. Agency Intern
