Use Call Tracking to Gain Valuable Client Insights. Here’s How.
If you’re wondering how to optimize insight into potential client leads, look no further. Adding a call tracking number to your Google My Business (GMB) listing is the foolproof way to gain a comprehensive understanding of where your leads are coming from and who might be interested in your company, products or services.
Google My Business and call tracking are tools designed to track incoming data that answer the question, “How did you hear about us?” GMB listings track website visits and calls that are placed when someone clicks the number on your listing, and call tracking numbers record who has called your business and from where they called. For small and large businesses alike, this information gives valuable insight into which campaigns and marketing efforts are working, and which may be eating up time and resources. An article published in AlleyWatch describes how effective tracking client data was in helping one of their clients boost profits by 50 percent, simply because they were able to see which of their campaigns was inefficient, shut it down, and funnel its remaining budget into their other more successful campaigns.
Not only does a combination of call tracking and Google My Business yield positive results for your own business, but it also provides a way for you to prove to your clients that you’ve properly managed their time, money and resources to yield successful campaigns on their behalf. According to an article published by CallRail, the major benefit of call tracking from an agency perspective is that it showcases your ability to channel information and use it to create more effective marketing campaigns. For the client who hires you to manage their marketing, your own use of data tracking might prove a valuable example. So, if your clients need help marketing themselves effectively, this is a great way to show them what you can do.
Now that you know the benefits of having access to this data, you may be wondering why you need both Google My Business and call tracking. Mike Ramsey from Attorney At Work suggests that without a call tracking number, you miss the analytics from the leads that don’t actually click the number on your GMB listing to place a call. By adding a call tracking number to a GMB listing, you can improve data insight accuracy by 135 percent — with more than twice the amount of data than would be provided without a call tracking number. Combining both tracking measures casts a larger net so you can catch every potential client that visits your business’s webpage or dials your number.
Are you convinced yet? If you’re looking to connect with potential clients and you’ve decided that call tracking with GMB is truly the most efficient tracking strategy for your business, allow us to give you the rundown on how to get started:
- First, set up a call tracking number. There are several providers that offer call tracking services. Generally, setting a number up is as easy as calling the provider of your choice and paying anywhere between $30 and $50 per month.
- Once the number is intact, add it to your GMB listing by editing the “Info” tab and entering it into the “Primary Phone” field.
- Add your business’s main line number to the “Additional Phone” field to keep all other information found on the web consistent with that of your business.
Then, sit back and enjoy the many benefits of effectively tracking your client data. Or, if you simply don’t have the time or resources, give us a call — yes, the line is tracked — and let us help make data tracking possible for you.
May your campaigns be profitable and your potential client data be accessible forevermore!