Advertising. It is a word all companies and businesses know they need to be familiar with, but sometimes get lost in the logistics of how to execute it properly. In today’s society, one of the most effective ways to advertise is through different social media apps.
Let’s start from the beginning. Being aware of each app and what they offer is extremely valuable when deciding which one to use for promoting your brand. Each social media app can be broken down into subgroups that serve different purposes but are all valuable, nonetheless. The most popular types of apps in which to advertise are social networking apps (Facebook, LinkedIn) Microblogging (Twitter, Tumblr), Photo Sharing (Instagram, Snapchat, Pinterest), and Video Sharing (YouTube, TikTok, Facebook Live, Vimeo). In 2020, the social media apps that generated the most consistent ROI for companies were Facebook, Instagram, Twitter, Pinterest, LinkedIn, Snapchat and TikTok.
When deciding which app to utilize, companies need to consider three very important factors. The first factor is determining where your target audience is most concentrated. The second factor is knowing where your target customers are most accessible; you want your ad to be served to the audience that you are trying to reach (please clarify how these two are different or build upon each other). The third factor is to test where the target audience will engage with these ads the most. When a business thinks through the three elements and uses their findings to create a paid ad that appeals to their target customers on their desired social media app, they will find it was a smart investment due to the benefits that will follow.
There are many benefits that come from advertising on social media apps. You can introduce your brand to new audiences, who will hopefully become new customers. This in turn will ultimately grow the sales of your business and hopefully its fanbase. Social media advertising provides insights into who the ads are reaching and who is interacting with them. It also gives brands the opportunity to use customer-generated content for ads when customers are satisfied and write about the brand.
Choosing the perfect app for your brand and focusing on the correct audience can help you grow your business. Because there is no guarantee that every app will be successful to reach your desired audience, you should expect to experience some trial and error. The only definite thing in social media advertising is that there are no limits to the possibilities. The only way to find out if your ad will succeed is to do your research and get it out there! So be bold, be smart and apply what you learn as you go!