Creating Connections

Brand Strategy

An incohesive brand is like a spell gone wrong. Instead of drawing people in, it tends to shock and awe β€” and not in a good way.

That’s why, when working with a brand, we begin with its purpose. When each element of the brand conveys meaning, only then can it truly speak to its audience.

Brand Strategy Infographic

Our philosophy on what makes a strong brand is more than just defining these brand elements; we strive for the “human-truths” that are the emotional and rational drivers to consumer behaviors. When we arrive at the insights that pinpoint your business or marketing challenges, we develop a brand strategy that solves the challenges. What comes out of the strategy are our creative concepts and tactics that will tie back the whole to the ones that meet your goals and objectives.

J.O. will collaborate with you to develop or refine a brand that is identifiably distinctive, accurately portrays its mission and position, and uniquely converts a consistent, current and sustainable meaning.

Brand Strategy

Our rigorous internal and external discovery process will inform the development of a “brand plan,” a strategic document that articulates a well-rationalized message and positioning strategy for your organization, product or service. Based on this intelligence, the brand plan leverages your competitive advantage within the marketplace, presents core brand promises (or marketing messages) that further demonstrate your competitive advantage, and illustrates how those messages translate meaningfully to each audience.

Texas Wesleyan students walking on campus as part of marketing campaign

Brand Strategy Case Study

The Rams found themselves in a tether. When Texas Wesleyan University β€” its small campus tucked in a neighborhood in east Fort Worth β€” wasn’t seeing the enrollment numbers it needed, we began to investigate the root of the issue. Was it a problem of visibility or a deeper issue of brand recognition?

Texas Wesleyan small school big opportunity for rebranding
Rebrand of Texas Wesleyan Logo
Texas Wesleyan Smaller Smarter ReBrand
Texas Wesleyan Ram Logo

Brand Strategy Case Study

The Rams found themselves in a tether. When Texas Wesleyan University β€” its small campus tucked in a neighborhood in east Fort Worth β€” wasn’t seeing the enrollment numbers it needed, we began to investigate the root of the issue. Was it a problem of visibility or a deeper issue of brand recognition?

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Case Studies