Branding

Startup Branding

Make a Bold Statement With Your Startup Branding

The Brand Development Process What is brand development? Brand development is the creation and maintenance of a brand. Brand development is an ongoing process of interacting with your target audience and target market. Brand development messaging isn’t a simple task. When you hear “brand development strategy” or “brand positioning”, it’s easy to get overwhelmed. Of …

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8 Tips to building business visibility with video marketing

8 Tips to building business visibility with video marketing

As a concept, integrating video marketing for visibility is not brand new, however as time has gone on the importance of video has expanded and altered. The impact that video content has on brand visibility has expanded alongside the availability of video on social media platforms. Overall its fair to say that online video marketing …

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The Golden Ratio

The Golden Ratio

Most designers have heard about the golden ratio but generally people tend to be hot or cold about it. Either it’s a totally abstract theory or it’s 100% necessary in every design. The goal here is to discuss the ratio, its origins and its place in design. While not every design needs the integration of …

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7 Tips for Killer Brand Packaging

7 Tips for Killer Brand Packaging

Packaging is an essential part of design culture. An effective and successful package design helps your brand stand out, brings recognition and attracts customers. The better the packaging, the greater the influence on a consumer’s purchase. A well-designed package serves as a good marketing tool, oftentimes better than typical advertising techniques. Frequently, the packaging is …

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