Drawing Attention to the Benefits of Brand Strategy At J.O., we know that without a brand strategy, your business may as well try baking a cake without sugar . Brands need to develop a personality before they can effectively communicate to their desired audiences. We value having a brand plan in order to leverage your …
The Ultimate Brand Strategy Guide to Achieve Your Goals Read More »
The Brand Development Process What is brand development? Brand development is the creation and maintenance of a brand. Brand development is an ongoing process of interacting with your target audience and target market. Brand development messaging isn’t a simple task. When you hear “brand development strategy” or “brand positioning”, it’s easy to get overwhelmed. Of …
Make a Bold Statement With Your Startup Branding Read More »
As a concept, integrating video marketing for visibility is not brand new, however as time has gone on the importance of video has expanded and altered. The impact that video content has on brand visibility has expanded alongside the availability of video on social media platforms. Overall its fair to say that online video marketing …
8 Tips to building business visibility with video marketing Read More »
In today’s competitive market, you’ll find numerous businesses offering a similar product or service. So how do you make yourself stand out from similar businesses in your niche? The answer is simple, build a strong brand for your business. Branding is the identity of a business and is influenced by both tangible and intangible aspects. …
Most designers have heard about the golden ratio but generally people tend to be hot or cold about it. Either it’s a totally abstract theory or it’s 100% necessary in every design. The goal here is to discuss the ratio, its origins and its place in design. While not every design needs the integration of …
In high school *nerd alert* I spent my summers at leadership camp. One lesson I learned that has stuck with me since then is to strive to be better every day. Specifically, to place yourself in environments and surround yourself with people that will help you grow. As a summer communications intern with J.O., I’ve …
5 Lessons I Learned Interning at a Creative Agency Read More »
As a brand is being developed, it is important to establish certain standards to create the basis for all future branding. The best way to do this is to create a brand standards document that includes all the rules for logo use, color coding and more for your company. As an agency that does a …
Our office is in the heart of Near Southside and there is no other place we would want to be in business. That is why when Near Southside, Inc., a nonprofit organization dedicated to revitalizing the Near Southside, approached our agency with the dream to apply for Texas Commission on the Arts’ (TCA) cultural district …
Packaging is an essential part of design culture. An effective and successful package design helps your brand stand out, brings recognition and attracts customers. The better the packaging, the greater the influence on a consumer’s purchase. A well-designed package serves as a good marketing tool, oftentimes better than typical advertising techniques. Frequently, the packaging is …
It’s that time of year! The days are longer, the trees are greener, and layers of clothes are being replaced with pastel colors and prints. Spring brings with it new beginnings and a sense of creativity and bliss. Though the season is a symbol of growth and change for most people, it also is known …
