Constructing Success in the Auto Dealership Market
Range Construction, Fort Worth’s expert in dealership construction and remodeling, partnered with J.O. Agency to sharpen their positioning and reach decision-makers more efficiently.
J.O.’s Strategic Approach
J.O. transformed Range Construction’s marketing efficiency and lead quality through targeted digital strategy and high-credibility brand positioning. The team:
- Eliminated wasted marketing efforts by targeting only qualified dealership development decision-makers
- Built high-credibility online and offline presence that resonates with commercial prospects
- Focused outreach exclusively on dealership development decision-makers through strategic digital lead generation
- Designed and launched a new, sleek website and service deck
- Created clean brand collateral for partnership outreach
- Ran LinkedIn lead generation campaigns targeting dealership owners, GMs, and facility directors
- Focused advertising exclusively within the Retail Motor Vehicles industry and active Texas metro areas
- Used finished project video content and smart copy to drive qualified leads
IMPLEMENTATION
RESULTS & METRICS
- Reached senior decision-makers with hyper-targeted LinkedIn campaigns
- Drove new partnership conversations with dealership groups
- Positioned Range Construction as a trusted expert in dealership facility construction