817-335-0100

WORTHINGTON NATIONAL BANK

Banking on Big Ideas: Growing Worthington National Bank Through Strategic Marketing

When Worthington National Bank needed help launching its fifth location in Fort Worth’s prestigious Clearfork development, they turned to J.O. Agency for a full-scale, strategic marketing partnership. With less than a year before groundbreaking, J.O. not only met the challenge — we exceeded expectations through PR, digital marketing, event planning and creative advertising campaigns.

J.O.’s Strategic Vision
  • Develop and execute a comprehensive marketing plan to promote the Clearfork branch
  • Build awareness with both commercial and consumer audiences ahead of and during the grand opening
  • Use creative tactics to position Worthington National Bank as a trusted, community-driven institution
  • Leverage the Clearfork opening as a springboard for long-term account growth and brand loyalty

J.O.’s Marketing & PR Approach

J.O. executed a comprehensive launch strategy that built awareness across multiple audiences while establishing long-term brand presence in the community. The team:

  • Conducted local and national PR outreach to generate earned media coverage
  • Created targeted direct mail featuring vintage-style Polaroid imagery emphasizing community and personal service
  • Built custom landing pages supported by email marketing and digital advertising for lead generation
  • Planned and executed three tailored open house events for commercial, consumer, and stakeholder audiences
  • Distributed strategic press releases for pre-opening buzz and grand opening announcement
  • Supported ongoing brand growth with creative seasonal campaigns, including football-themed TCU collaboration
  • Planned and managed all aspects of the grand opening events
  • Executed public relations efforts garnering significant local and national media coverage
  • Developed direct mail, email, and digital advertising campaigns targeting local businesses and consumers
  • Produced a memorable football-themed creative campaign supporting seasonal brand visibility
  • Created consistent messaging across multiple platforms to reinforce Worthington National Bank’s community-first philosophy

IMPLEMENTATION

RESULTS & METRICS

PR efforts garnered eight pieces of coverage, both locally and nationally, and email and digital marketing efforts achieved impressive exposure for WNB. In the first six weeks after the grand opening, the new location opened 57 new accounts and created 38 new customer relationships. In nine months, 549 new accounts were opened, and the year following its opening, the bank has exceeded their loan goal by $7M. From photo shoots of the groundbreaking to the ribbon cutting of a giant red bow draped down the building, as well as post-promotions over the following five months, the bank saw an increase in awareness and accounts far exceeding their expectations.