Graphic design plays an important role in the modern digital marketing environment and often times creates a competitive edge for companies. Graphic design fills a number of roles, including reaching the target audience, providing deliverables such as marketing materials, a strong business logo, search icons, and even a user interface helping expand brand recognition through …
There are many elements that go into creating successful and visually appealing design. Though there is a lot to consider, let’s look at eight key principles of design to remember when creating beautiful work. 1) Alignment: Line it up! Alignment serves to create a clean, ordered appearance. It is important that the elements in the design …
Finalizing design projects can be tough, especially when narrowing down options. The goal is to provide the client with a solution that balances both their vision and ours. But there are always logos that end up on the cutting room floor, so we have to say goodbye to the designs we’ve already become attached to. …
