Meet Jennifer


President and Founder
J.O. Agency, The Cause Agency and Gallery 440

Jennifer Oliver Henderson is a marketing communication specialist with 30+ years’ experience in public relations, graphic design, marketing, communications and brand development. She has built a career on understanding and crafting the strategies behind great messaging and is skilled in the traditional techniques of graphic design, illustration and fine art.

Since founding J.O. Agency in 1998, Jennifer has focused on providing full-service marketing and public relations in a variety of industries for both local and international clients. Notable past projects include branding Trinity Metro, Texas Wesleyan University, many programs at Texas Christian University, and Fort Worth Stock Show and Rodeo. She has also rebranded cities, marketed city economic development departments and executed countless advertising campaigns, some of which include the Fort Worth Stockyards, ESPN, Billy Bob’s Texas, Fort Worth Housing Solutions, Goodwill Industries, Galderma, Baylor and HCA’s networks. Perhaps equally notable: Jennifer and J.O. Agency stand proudly amongst the less than 1% of agencies owned and run by women in North America.

Jennifer is also the founder of the nonprofit marketing agency, The Cause Agency, and owns and curates Gallery 440 in Near Southside Fort Worth. She is an active member of her community and currently serves on the board of Near Southside and chairs the Near Southside Arts Cultural Committee. She holds a BA degree from Texas Wesleyan University and resides in Fort Worth with her husband, Chris.

Jennifer Henderson favorite work tools

1) My Painting Partner
When I won the Wesleyan Distinguished Alumni Award, my college advisor, Kit Hall, gave me this paint brush. It belonged to my Wesleyan art professor, the late Mary Apple, who taught me to love art history, drawing and painting — and who once awarded me a first-place ribbon for a still-life I painted.

2) My Stress Outlet
From someone I admire — Debra Morrow, creative genius and former creative director and partner of Witherspoon Advertising — this “Emergency Clown Nose” reminds me to keep things fun in this mad advertising world.

3) My Gumby Mini
The Gumby and Pokey cartoon is a childhood favorite of mine. The career I’ve chosen is full of deadlines and dynamism. No day is the same. Perched on my desk, Gumby daily reminds me to be flexible no matter what adversity I face — and not to take things too seriously.

4) My Connection to the Past
Old, vintage photographs have always spoken to me. This photo especially — it shows my grandmother, Dormalee (center), and two of her sisters, Kathleen (left) and Jane (right), sitting on a Model T. This is only half of the entire clan!

5) My Idea Zone
There’s something nostalgic about lined paper, reminiscent of elementary school. I have such an affinity for notepads, especially ones like this (created by aplcreations.com) where each page reveals a different type of paper.

6) My Trusty Exacto
This exacto knife has been with me since my college graphic design classes, and we use it in our office to this day. I can’t claim it’s “lucky.” It sliced off my finger tip and left me with scars from multiple stab wounds… But there’s something rewarding about using this knife to put together a beautiful mockup for a client.

7) My Handy Power Tool
I use this Black & Decker Gyro all the time — particularly when I’m framing art. Small and lightweight enough for my ridiculously small hands, this drill makes all five-foot-two of me feel powerful and handy.