CONVEYING THE BRAND DIFFERENCE
MARKETING & ADVERTISING STRATEGY
The common ground, the unifying thread, the one thing that resonates with every audience is your promise.
Marketing is just as much about strategy as it is about the executional ideas and the advertising that comes from it. It’s about finding the perfect media where the message will resonate with the audience.
Our marketing and media campaigns ensure your message appears cohesively, seamlessly and creatively across multiple channels — strengthening its impact and placing it where your audience can find it at the right time.
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At J.O., we take a holistic approach to building integrated and influential advertising campaigns. We create strong messaging and branding platforms using digital and social media, traditional marketing strategies, design, and public relations. All coordinate to build your brand and expand your audience.
To ensure our efforts remain relevant to your audiences and deliver measurable results, we will make recommendations and adjustments, when and where needed, throughout the campaign.
The advertising campaign might involve:
The positioning and expression of the client’s unique selling points.
Ongoing management of the campaign, including ROI metrics and project management.
All campaign elements, including, if appropriate:
— Digital or traditional media
— Collateral materials
— Social and PR messaging
— Promotional ideas
— Facility signage, way finding or other directional assets
— Lead generation
— Website landing pages or microsite
Marketing / Advertising Case Study
After its brand evolution, Trinity Metro was nowhere near finished innovating. With the imminent launch of TEXRail, Trinity Metro told us they needed a way to get the community excited about its new destinations throughout the metroplex. What we heard? “Integrated, multimedia marketing and advertising campaign.”