These days it seems like I can’t go to a professional gathering and not talk about AI for marketing. In the past six months, a new wave of AI news and platforms, including Chat GPT, pushed AI to the top of conversations for marketers, PR pros and creators, and along with professionals in many other …
Using AI for Marketing: 5 Things About the Future of Content Marketing Read More »
Right now you could google “how to reach potential customers” or “step by step guide to marketing in 2023” and receive links for any number of blog posts on digital marketing, videos on how to save time and still reach the right audience, social media best practices, and more. The missing information in all that …
How to Grow Business With Advertising: Use Your Own Mojo Read More »
Social media has become an integral part of our lives, and it is constantly evolving. Let’s take a look at the biggest social media trends that are expected to shape the industry this year. Ephemeral content, such as Instagram stories and Snapchat stories, is content that disappears after a set period of time. In 2023, …
Social Media Trends You Need to Know for Success in 2023 Read More »
The decision to expand your marketing to an outside marketing firm is a big one. It’s usually preceded by a lot of hard work by you and the rest of your company. (Insert the soundtrack of a raucous crowd applauding here.) You’re ready to launch a new product or step into a new season of …
Working With a Marketing Agency: How to Find the Right Fit Read More »
Increasingly, customers make their decisions about which companies and organizations to support based on how the organization incorporates ethics into their business decisions. From meat to coffee, shoes to phone cases, consumers are considering more than ever the positive impact (or lack thereof) their favorite companies are making. A study by Nielsen recently found that …
Ethical Marketing: 5 Ways your organization can benefit from it Read More »
As we continue to watch the economy and signs of a potential recession in a real “will it happen/won’t it happen?” scenario, there are a few topics coming up over and over again with J.O. clients. What we’re sharing here is what our team has learned about marketing strategies from nearly 25 years in the …
Fort Worth and Dallas are two cities located in North Texas, only 37 miles apart, yet worlds away in how they both are perceived to conduct business, attract tourism, and generally live and play. I’m often asked how my hometown of Fort Worth is different from Dallas. I nearly always say, and with utmost respect …
Fort Worth Branding — It’s Way Different Than Dallas Read More »
So, you’re hiring a digital marketing agency— congrats! It’s a big step to take, especially if you’ve never worked with an outside company before. Before we discuss how to work with your agency, let’s review a few important things about picking the right digital marketing team for you. Choose The Right Partner: Marketing Agencies And …
Public awareness campaigns go beyond consumer awareness. They require research, inspire an emotional response, establish a reputation for your company, can introduce new services, attract a diverse audience, and are the basis for future advertising campaigns. These campaigns do so much more than just raise awareness! After you raise awareness, ad campaigns have the opportunity …
Strategies to be Successful in Reaching Your Public Awareness Campaign Goal Read More »
You may think it’s counter-productive for marketing specialists like the team at J.O. Agency to write a post like this, telling you why you can do your own work, but here it is: You can be your own content writer. There are three good reasons why daily content like social media or the first drafts of a …
