Marketing

Using AI for Marketing: 5 Things About the Future of Content Marketing

These days it seems like I can’t go to a professional gathering and not talk about AI for marketing. In the past six months, a new wave of AI news and platforms, including Chat GPT, pushed AI to the top of conversations for marketers, PR pros and creators, and along with professionals in many other …

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Social Media Trends You Need to Know for Success in 2023

Social media has become an integral part of our lives, and it is constantly evolving. Let’s take a look at the biggest social media trends that are expected to shape the industry this year. Ephemeral content, such as Instagram stories and Snapchat stories, is content that disappears after a set period of time. In 2023, …

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Ethical Marketing: 5 Ways your organization can benefit from it

Increasingly, customers make their decisions about which companies and organizations to support based on how the organization incorporates ethics into their business decisions. From meat to coffee, shoes to phone cases, consumers are considering more than ever the positive impact (or lack thereof) their favorite companies are making. A study by Nielsen recently found that …

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Fort Worth Branding — It’s Way Different Than Dallas

Fort Worth and Dallas are two cities located in North Texas, only 37 miles apart, yet worlds away in how they both are perceived to conduct business, attract tourism, and generally live and play. I’m often asked how my hometown of Fort Worth is different from Dallas. I nearly always say, and with utmost respect …

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Strategies to be Successful in Reaching Your Public Awareness Campaign Goal

Strategies to be Successful in Reaching Your Public Awareness Campaign Goal

Public awareness campaigns go beyond consumer awareness. They require research, inspire an emotional response, establish a reputation for your company, can introduce new services, attract a diverse audience, and are the basis for future advertising campaigns. These campaigns do so much more than just raise awareness! After you raise awareness, ad campaigns have the opportunity …

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