Marketing

Strategies to be Successful in Reaching Your Public Awareness Campaign Goal

Strategies to be Successful in Reaching Your Public Awareness Campaign Goal

Public awareness campaigns go beyond consumer awareness. They require research, inspire an emotional response, establish a reputation for your company, can introduce new services, attract a diverse audience, and are the basis for future advertising campaigns. These campaigns do so much more than just raise awareness! After you raise awareness, ad campaigns have the opportunity …

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How to Assess Your Company's Digital Marketing Needs

How to Assess Your Company’s Digital Marketing Needs

It’s a digital world. Your company’s presence and visibility online, as well as its interaction with prospective buyers, will determine whether your brand does well or falls behind competitors. So how do you know what digital marketing you need to succeed? How Does A Digital Marketing Strategy Fit Into A Marketing Plan? When selling a product or …

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8 Tips to building business visibility with video marketing

8 Tips to building business visibility with video marketing

As a concept, integrating video marketing for visibility is not brand new, however as time has gone on the importance of video has expanded and altered. The impact that video content has on brand visibility has expanded alongside the availability of video on social media platforms. Overall its fair to say that online video marketing …

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Marketing Media Categories to Grow Your Organization's Visibility

Marketing Media Categories to Grow Your Organization’s Visibility

You have probably heard of the POE model, but have you heard of the P.E.S.O. model? Gini Dietrich coined the phrase PESO Model to explain the relationship and overlap between the four forms of media. Dietrich explains how all four aspects of media are integral for effective PR and marketing tactics. Agencies across the United …

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