Marketing

So, you’re hiring a digital marketing agency— congrats! It’s a big step to take, especially if you’ve never worked with an outside company before. Before we discuss how to work with your agency, let’s review a few important things about picking the right digital marketing team for you. Choose The Right Partner: Marketing Agencies And …

How to Work with Your Marketing Agency Read More »

Public awareness campaigns go beyond consumer awareness. They require research, inspire an emotional response, establish a reputation for your company, can introduce new services, attract a diverse audience, and are the basis for future advertising campaigns. These campaigns do so much more than just raise awareness! After you raise awareness, ad campaigns have the opportunity …

Strategies to be Successful in Reaching Your Public Awareness Campaign Goal Read More »

You may think it’s counter-productive for marketing specialists like the team at J.O. Agency to write a post like this, telling you why you can do your own work, but here it is: You can be your own content writer. There are three good reasons why daily content like social media or the first drafts of a …

3 Reasons to Not Outsource Your Content Writing Read More »

You’ve taken the plunge– you’ve started a relationship with a new agency. It may be that you’ve worked with an agency before, or it could be you needed a change. In any case, hopes are high, but you can’t help wondering if the partnership will succeed. Fortunately, there are some fundamental practices and tips that, …

What Makes a Successful Client-Agency Relationship? Read More »

You have probably heard of the POE model, but have you heard of the P.E.S.O. model? Gini Dietrich coined the phrase PESO Model to explain the relationship and overlap between the four forms of media. Dietrich explains how all four aspects of media are integral for effective PR and marketing tactics. Agencies across the United …

Marketing Media Categories to Grow Your Organization’s Visibility Read More »