Digital Marketing

Using AI for Marketing: 5 Things About the Future of Content Marketing

These days it seems like I can’t go to a professional gathering and not talk about AI for marketing. In the past six months, a new wave of AI news and platforms, including Chat GPT, pushed AI to the top of conversations for marketers, PR pros and creators, and along with professionals in many other …

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Social Media Trends You Need to Know for Success in 2023

Social media has become an integral part of our lives, and it is constantly evolving. Let’s take a look at the biggest social media trends that are expected to shape the industry this year. Ephemeral content, such as Instagram stories and Snapchat stories, is content that disappears after a set period of time. In 2023, …

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Fort Worth Branding — It’s Way Different Than Dallas

Fort Worth and Dallas are two cities located in North Texas, only 37 miles apart, yet worlds away in how they both are perceived to conduct business, attract tourism, and generally live and play. I’m often asked how my hometown of Fort Worth is different from Dallas. I nearly always say, and with utmost respect …

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How to Assess Your Company's Digital Marketing Needs

How to Assess Your Company’s Digital Marketing Needs

It’s a digital world. Your company’s presence and visibility online, as well as its interaction with prospective buyers, will determine whether your brand does well or falls behind competitors. So how do you know what digital marketing you need to succeed? How Does A Digital Marketing Strategy Fit Into A Marketing Plan? When selling a product or …

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A Beginner's Guide to the Power of SEO for Your Public Relations Strategy

A Beginner’s Guide to the Power of SEO for Your Public Relations Strategy

At J.O., we de-bunk the trepidation surrounding the term Search Engine Optimization and help you understand how it is crucial, intrinsic, and beneficial to the success of your online communication and digital marketing success. We believe that SEO is an essential part of brand awareness and the marketing mix. As a marketing agency, we want …

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