For some, business is good, but they want to see how fast it can grow. Maybe the consumer products or services offered has seen increased demand during the last two years, like home exercise equipment, laptops or loungewear. For others, everything was going well until early 2020, when the bottom fell out. After holding on …
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At J.O., we de-bunk the trepidation surrounding the term Search Engine Optimization and help you understand how it is crucial, intrinsic, and beneficial to the success of your online communication and digital marketing success. We believe that SEO is an essential part of brand awareness and the marketing mix. As a marketing agency, we want …
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Most of us in marketing are probably familiar with the term “marketing funnel.” The funnel represents a buyer’s journey from prospect to customer, and has paved the way as an outline of that process in the marketing world since the start of the 20th century. The funnel displays the four major steps throughout the process …
It’s time to talk about how different generations contribute to agency life. Without a collaborative company culture, both creativity and productivity can lack, causing burnout to creep up on employees. Though there is nothing more stressful than an office full of uninspired employees, we’re here to help you capitalize on your team’s strengths and implement …
We all have a favorite memory from our childhood or a unique travel story that make us who we are. From bedtime tales to outlandish adventures, people love storytelling. In fact, humans were made to tell stories and to hear stories. That is the beauty and the explanation for the rise in popularity of podcasts. If …
Personal reputation management has a direct correlation to an individual’s success. On a larger scale, managing your company’s reputation is even more essential to the vitality of your brand. Reputation is everything and one bad opinion can ruin years of hard work. Companies must be hyper aware of what they are sharing, posting and distributing …
Our digital footprint is something we do not often think about when we have about a thousand other things on our plate, but the importance of it is growing each year. Try giving your name a Google search. Are you surprised by the results? How does the internet find those things? That alone is the …
We are taught to make decisions based on the “this-or-that” mentality and in some cases, it may be necessary. For example, choosing an apple over a bowl of ice cream, or a good night’s rest over staying up late are healthier choices, but maybe as fun. In the creative world, we don’t have to sacrifice …
While the holidays are normally filled with family gatherings and traditions they are now filled with lockdowns and pandemics. Though many companies are still making the most of this time of year, especially Black Friday. Traditionally, when we think of Black Friday we think of the biggest sales of the year; it usually contains extensive …
No matter the size of the company, everyone has questions about marketing. Whether it is “Where to begin” or “What to expect?” J.O. is here to help answer some common questions companies encounter when taking on marketing. How can I get more customers? Outreach Outreach is a great way to gain more customers. Being thoughtful …
