So, you followed your dreams and opened up your own business—or are responsible for continuing the success of one. That can be intimidating, especially for a small business with limited marketing resources. But like it or not, marketing is fundamental to both short-term and long-term success. The good news is, there are several inexpensive and …
Owning a business is no easy task. Take it from Jennifer, president of J.O. and serial entrepreneur. In her 21+ years of running this creative agency, Jennifer has lept over hurdles and overcome countless challenges, learning and growing from each one. And now, Jennifer is sharing tips and tricks she’s personally learned—and ones she’s picked …
4 Creative Ways Small Businesses Overcome Big Challenges Read More »
We think we are agile and flexible, and that our communications and brand marketing anticipate changes. We think we can pivot for the unexpected, and then…COVID-19. Life as we know it stops, and planned marketing efforts, designed for pre-crisis circumstances, become no longer appropriate. People are worried that they or a loved one will contract …
Mobile apps can make a world of difference when trying to effectively manage your marketing. The role of the marketer is constantly shifting and there are thousands of different apps. Sometimes it’s hard to know which ones are worth your money, time, and effort. Here is a list of five different apps that are helping …
It’s no secret that international business and commerce are both increasing at a high rate. Not only are the largest companies expanding their markets overseas, but smaller brands are also learning the value behind business that extends beyond geographic borders. The reason? With digital tools readily accessible and a new focus on intercultural communication, professionals …
Going “glocal”: How to effectively expand your business in an international market Read More »
Be on the lookout for these innovative strategies this year! The nature of public relations and marketing communications has certainly become more of an integrated approach as of late. Since the digital revolution, departments at various companies, agencies, and firms have been working closely together to identify the most effective digital strategy for a brand …
It all began with an idea—a challenge that needed solving. In Jennifer Henderson’s work as president and founder of an advertising agency—spoiler alert! It’s J.O.—she noticed a trend. In a veritable hub of charitable and nonprofit organizations, many needed assistance (whether marketing, public relations, branding, campaign strategy or otherwise), yet either lacked the internal staff …
Your Cause, TCA’s Why: 5 Ways This Nonprofit Agency Is Changing Its Community Read More »
If you’re wondering how to optimize insight into potential client leads, look no further. Adding a call tracking number to your Google My Business (GMB) listing is the foolproof way to gain a comprehensive understanding of where your leads are coming from and who might be interested in your company, products or services. Google My …
Use Call Tracking to Gain Valuable Client Insights. Here’s How. Read More »
The hunt for an agency internship is challenging. With multiple other applicants, at times it can feel as if you’re just another number. But, in December 2017, I was fortunate enough to receive an offer to intern at an agency in Fort Worth. You guessed it—here at J.O. I did my research ahead of time …
Onward And Upward: Interning At A Small Creative Agency Read More »
I’m not the type to wait in long lines for concert tickets or to pounce at the chance to phone in a Ticketmaster launch. That’s not my style. But here I await — with much anticipation — the 2018 Burning Man presale tickets. They go in minutes, so I must act quickly. As I watch …
I Survived Burning Man: How This Temporary City is a Marketers Dream Read More »
