Community Relations - J.O.
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Community Relations

George Harrison sang the famous tune, “Gossip is the Devil’s radio,” and, when some communities in Fort Worth began to buzz with rumors about our client, Fort Worth Housing Solutions (FWHS), J.O. dialed in to a potential communications nightmare.

Through the Grapevine

FWHS is dedicated to providing affordable housing to low-income individuals and improving the lives of its residents and families through programs and partnerships. When HUD approved a much-needed conversion of one of its oldest public housing units, FWHS needed to relocate residents from Butler Place to 12 proposed sites. This caused a stir of uninformed, negative chatter in some Fort Worth neighborhoods, so FWHS came to J.O. to help dispel these myths about the relocation.

Enlightening the Community 

Our PR and creative teams developed a strategic communications plan including a series of “Community Coffee” events, testimonial videos, social media content and monthly newsletters, all directed to FWHS’s audiences: residents, business partners and the community. Internal messaging we wrote guided FWHS staff in communicating with residents and responding to concerns about the relocation, while external messaging provided both a unified response to media and to direct inquiries.

 

Ultimately, the negative groundswell and community fear subsided — so much so that FWHS continues to implement the program we established. As the saying goes, especially when it comes to a written plan, the Devil is in the details.

2018 Platinum Hermes Creative Award for Electronic Media/Social Media/Interactive Media Video