Relying on Goodwill
Before Marie Kondo had written her bestselling book or had her own Netflix series on tidying up, there was Goodwill Industries of Fort Worth’s “May We Have It?” campaign.
Beyond being a nonprofit leader providing consignment items, Goodwill also offers jobs and training opportunities to people with disabilities so they can achieve maximum independence. Truly a company invested in the good of the community.
But Goodwill found itself in a bind. Quite literally relying on the goodwill of others to donate items for resale, the nonprofit saw a lull in donations to its network of drop-off centers. Were people instead tossing items that hadn’t made the final cut while tidying or spring cleaning? As Goodwill’s partner of more than five years for branding and public relations, J.O. stepped in to find out.