Taking the Ram by the Horns
Texas Wesleyan University, a private university whose main campus is just east of downtown Fort Worth, was once one of the city’s hidden gems. The university needed to get the word out and drum up interest in its many programs, so Wesleyan approached J.O. to conduct a complete rebrand of the institution. No small task — but it became a passion project for J.O.’s president, who was not only a former Wesleyan alumna, but also a former employee.