Coming off the heels of success with her 2016 exhibit— That Day: Pictures in the American West at the Amon Carter Museum, well-known photographer Laura Wilson wanted to share the stories of the subjects of her photographs with others across the nation. With J.O.'s gallery and fine art background, combined with PR and marketing expertise, it was a perfect fit.
In order to appeal to museum curators and directors nationwide, J.O. crafted a signature "red box" press kit mailer to grab their attention. Reminiscent of the artist herself, this bold yet classic red kit was filled with a glimpse of the lives of those in the rugged American West. The red box, coupled with Laura Wilson's published That Day book was sent to top prospects. With a bit of research and lots of phone calls, we succeeded in securing a year and half's worth of back-to-back bookings in one gallery and four museums across the United States.
Tens of thousands of patrons have had the opportunity to see her exhibit nationwide and our partnership has led to an unprecedented career advancement for Laura Wilson. Not only did it increase direct sales to the artist herself as well as the representing galleries, but it increased the value of Laura's artwork with appraisals of her work nearly doubling two years after the project began.
J.O. is currently working on securing shows internationally.
2018 PRSA Excellence Award for Media Relations/Press Kit or Online Newsroom Tactic