All Part of the Plan
This once-sleepy city is now bustling with nearly one million people. And by Fort Worth Transportation Authority’s (FWTA) calculations, that was about a million reasons to improve public transportation across the metroplex.
The brand refresh and new identity were part of FWTA’s 20-Year Master Plan. Created in 2015, the Master Plan details a strategy for system expansion and economic growth — a way to evolve alongside one of the fastest-growing regions in the nation.