Steve Jobs once said, "The only way to do great work is to love what you do."
Thats what made J.O.'s partnership with the City of Mansfield Water Utilities Division such a successful one. We each love what we do — and we do it well.
The Water Division came to J.O. wanting a communication piece, in the style of a magazine, to celebrate Mansfield's centennial and to share their love of water and passion for knowledge with the community. Using a collection of stories, photographs and tidbits about the technological advances made over the last 100 years in Mansfield, J.O. created what we dubbed "The Water Book" — which went on to win a silver ADDY award for book design.
Our creative team made purposeful design choices to accentuate the visual properties of water — utilizing several hues of blue and a unique watercolor design throughout the layout — all to create a visually compelling piece that communicated the history, legacy and importance of water in the Mansfield community. You could say we blue this project out of the water. If you wanted.
2018 Silver Addy for Book Design