A tight-knit, eclectic district just south of downtown Fort Worth, the Near Southside neighborhood is a nearly 1,400-acre nonprofit development district. Near Southside, Inc. (NSI) was on a mission to revitalize this historic neighborhood by promoting new business and hosting entertaining fundraising events.
These events — like "ArtsGoggle" to showcase local artists, "Open Streets" as a pedestrian-friendly block-party and "Friday on the Green" for outdoor, summer concerts — along with membership fees, were their primary source of funding; so, event attendance was hugely important to NSI's mission. Impressed with J.O.'s ability to craft high-performance brand assets, NSI came to us with one essential request: help us grow our events. And that's just what we did.
Through a comprehensive brand audit of each of NSI's tent-pole events, we discovered that the local community was not responding to its existing event branding. Specifically, its logo and accompanying graphics, which were several years old and inconsistent, failed to resonate.
We knew we needed to fix the problem from the inside out, so we created bespoke graphic identities tailored to reflect the interests and values of NSI's target audience — and it worked.
The Near Southside community — and a broader audience well beyond the district's borders — responded to the work immediately. From mural reproductions to sold-out hats and t-shirts, the new branding was a hit. In fact, NSI still uses our templates to create imagery for their hugely successful events each year. By addressing the problem at the root, J.O. was able to build a solid brand foundation from which NSI could leverage positive word-of-mouth to vastly exceed their event attendance and revenue goals.
2015 Silver Addy for Advertising for the Arts & Sciences - Collateral
2015 Bronze Addy for Elements of Advertising - Visual
2015 Platinum MarCom Winner for Logo Design