A tight-knit, eclectic district just south of downtown Fort Worth, the Near Southside neighborhood is a nearly 1,400-acre nonprofit development district in Fort Worth. Near Southside, Inc. (NSI) was on a mission to revitalize this historic neighborhood by promoting new business and hosting entertaining fundraising events.
These events — like “ArtsGoggle” to showcase local artists, “Open Streets” as a pedestrian-friendly block-party and “Friday on the Green” for outdoor, summer concerts — along with membership fees, were their primary source of funding; so, event attendance was hugely important to NSI’s mission. Impressed with J.O.’s ability to craft high-performance brand assets, NSI came to us with one essential request: help us grow our events. And that’s just what we did.