No comment. It’s the go-to response people hear in movies, read in books and see in paparazzi spots when someone wants to decline an interview. While it feels like the failsafe answer, it might not always be to your benefit to use this stock response. There is an art in knowing when to say “no” …
Knowing when and how to decline a media interview Read More »
You’ve seen this before maybe in the news or in the movies. A CEO or person of importance is speaking to the media in a press conference setting, poised and hitting all of the major points of an announcement. At least for real-life settings, you wonder how they remain so calm and on point? The …
When measuring the success of a public relations campaign, some are unsure of where to start. How can you translate an effort that has a media budget of zero to a direct correlation of success for a brand’s reputation or product? What is the return on investment? Our PR pros at the J.O. Agency are …
Successful Ways to Measure Public Relations Success Read More »
Why J.O.?We’ve all heard intern horror stories — endless coffee runs, filing, no real-industry experiences, and more that make students shy away from conventional internships. My summer internship experience with J.O. was anything but conventional. The one — and only — occasion where I found myself helping grab lunch for our team, I told my …
As we push past the exhausting nature of 2020 into 2021, public relations experts are messaging their excitement at having the crises of the past year on their heels. Most public relations professionals would agree 2020 taught them a great deal of how to overcome unpredictable obstacles and build their toolkits for future crisis management. …
Showing up at 440 S. Main for my first day at J.O., I had lots of questions. What was my internship going to be like? What will I be working on? How will it be affected by COVID-19? Despite all of the questions I had, I knew one thing: there was a huge opportunity waiting …
Interning with J.O. means dipping your toes into every aspect of agency life. This past week, our interns got to experience first-hand what the production process looks like and how much effort goes into filming, even if it is only a 30-second commercial. Here are their perspectives: Maddie: At an agency, we get to see …
Hello! My name is Colin Onderdonk, and I am the new Creative/Marketing intern at J.O. I recently finished my junior year at Texas Christian University, and I am thrilled to spend my summer here at J.O. I grew up in Colleyville, Texas, which is about 30 minutes northeast of downtown Fort Worth. I love DFW …
Public Relations Tomorrow As is true in all communications, looking to the future is relevant to public relations (PR) professionals. Predicting trends, preparing for all the possible outcomes of a campaign or crisis and simple scheduling are all tasks constantly top of mind for PR pros. In an ever-changing industry like this, foreseeing the future …
Public Relations Today Today, public relations (PR) is all about using modern resources to create and maintain a client’s positive image and relationship with the public. As we discussed in the first part of this blog series (if you missed it, take a minute and click on this link to catch up), the PR industry was established …
