A History of Public Relations Public relations (PR) is often thought of as a relatively modern profession. PR is associated with social media, analytical data and modern technology. But the core of PR, using communication to influence or maintain a positive reputation, has been around for centuries. The origins of PR can technically be found dating …
I’m Avery Cohen, the new public relations intern at J.O., and I’m so excited to join the team! I’m in my second semester as a senior at Texas Christian University and in May, I’ll graduate with a Bachelor of Science in strategic communication with a minor in psychology. I was lucky enough to grow up …
Even at a full-service creative public relations and marketing agency, most of our team members exhibit different creative strengths. Here at J.O. we understand that no two brains think alike—and that’s an amazing thing! Before we tell you about our creative bunch, it is important to understand how each other think. Diversity of thought and …
It’s that time of year when no matter where you look, those New Year’s resolutions seem to take over. Crowds suddenly appear at the gym, the office is filled with chatter of new weight-loss goals and travel plans feed our aching wanderlust. “New year, new me,” has once again surfaced as the post year-end celebration …
Much of a company’s success is based on how the world perceives them. I’ve watched many companies face challenging decisions that have defined them as a brand. When it comes to the public eye, good PR choices are everything. This year, three big corporations made choices that affect me as a consumer. I’m going to …
Public Relations: The Good, The Bad, And The Ugly Read More »
Vacationing with my mom in Mexico, we ran into a guy wearing a Texas Rangers baseball cap. Assuming he and his group were from Dallas/Fort Worth, we started chatting with them. During the conversation, my mom mentioned that we were celebrating my college graduation. They immediately asked me all of the requisite graduation questions—Where did …
So, What Is Public Relations? Answer: PR Tells the Truth. Read More »
There is nothing people appreciate more than honesty, sincerity and the truth. We see this in our everyday relationships with family, friends or coworkers. A relationship in which you withhold the truth, lie or don’t mean what you say is a relationship that won’t last. Why would we expect any different in our business relationships? …
