The Art of Storytelling

Public Relations Strategy

Public relations is people relations — networking with the media to tell compelling client stories that engage the public — and it happens to be one of our specialities at J.O. Agency. Over 20 years we’ve gained a reputation among PR firms and advertising agencies as a reliable public relations firm that builds mutually beneficial relationships between a company, their business goals and media outlets. Coverage is never guaranteed, but with compelling story ideas and a knack for creating awareness, we know plenty of PR tactics to project your cause.

We are public relations pros that help with media coverage, press conferences, press releases, government relations and social media platforms.

J.O. is a Public Relations Agency that Delivers for You

PR agencies, ours included, will tell you it’s a good practice to take a beat and evaluate how you’re doing from time to time. Often you will find that while you’re doing stellar at one particular aspect of social media, reaching your target audience or media coverage, there are always opportunities where you can shore up media relations. Some situations will call for a press release, others will need social media promotions or brand reputation management.

Building a stellar strategic communication process takes time and expertise — both of which J.O. offers as a PR firm. We have listed what we may recommend and can bring to the table for public relations services below.

Public Relations Services:

-Focus groups
-Brand reputation management
-Special events
-Media training
-Social media management
-PR strategy, including crisis management
-Media relations and press releases
-Market research

Crisis Management is Safe in J.O.'s Hands

Do you know the best time to prepare for a crisis? Before it ever happens. Every PR firm knows timing is everything in public relations — that’s why we recommend formalizing a crisis communications plan that addresses various scenarios before there’s even a hint of an issue.

In crisis communication, transparency equals trust. We’ll help you develop a plan of action, draft any necessary press releases, make the decision on who messaging needs to come from within your company, and consult on how to deliver these messages to your company, stakeholders and/or the public.

Here’s an important truth: crisis communications can lead to a bigger crisis if not done correctly. Our public relations team at J.O. is here for you — anytime, anywhere. We’ll certainly answer the call if crisis strikes, but why not work together now to make a plan so that you’re not caught off guard? It’s what, as a PR firm with decades of experience, we recommend.

If at all possible, you never want to be caught in a situation where you are simply “reacting” to a crisis. Let J.O. help you be prepared! Call us at (817) 335-0100 or click here for more information.

PR Agencies Capitalize on Earned Media for You

Lane Borrello of GM Financial has said, “Earned coverage is vapor and it’s our job to make that water.” What she’s saying is there’s a slim 12-hour window to capitalize on any coverage you or your organization has received.

With J.O.’s PR team behind your cause, we’ll work to make the most of your media coverage. We’ve cultivated many succinct, well-designed, multi-channel and multimedia pitches and we can do the same for you and your organization. Let our strategic communication process and relationships built with media outlets benefit you.

Public Relations Strategy Case Studies from J.O.

Longhorn Auction: PR Strategy and Marketing Efforts
One world record-holding bull. The return of a historic live auction in the Fort Worth Stockyards. An enticing announcement to attract bidders and media alike. What does this all add up to, you ask? One amazing public relations opportunity. Click here to read how J.O. stepped in as a public relations firm to help drive attendance to the auction and deliver wide-spread, quality attention.

Susan G. Komen: Crisis Management & Communication
Through J.O.’s media relations and social media efforts, the local Greater Fort Worth chapter of Susan G. Komen avoided a major crisis due to our assistance of a highly controversial communications issue. Click here to read how our PR team guided our client through the extensive backlash their corporate headquarters faced.

That Day: Laura Wilson Photography: Public Relations Efforts
Coming off the heels of success with her 2016 exhibit, That Day: Pictures in the American West at the Amon Carter Museum, well-known photographer Laura Wilson wanted to share the stories of the subjects of her photographs with others across the nation. J.O.’s gallery and fine art background combined with PR and marketing expertise made this public affairs project a perfect fit. Click here to read how we garnered media coverage for our client.

Talk to J.O. About PR Strategy Starting Today

We mean it when we say strategy is at the heart of every press release we write, every PR strategy we draft, social media presence we create and market research we undertake. We’re here to serve you and your company — and we’re prepared to show you how our mojo sets us apart form other public relations firms. Ready to make some magic with your PR strategy? Looking for an infusion of earned media to up your brand reputation? Contact the J.O. team online by sending a note at https://joagency.com/contact-us or calling us at 817-335-0100.

Case Studies