Branding & Brand Strategy

J.O. Agency Branding Ideas

An incohesive brand is like a spell gone wrong. Instead of drawing people in, it tends to shock and awe — and not in a good way.

That's why, when working with a brand, we begin with its purpose. When each element of the brand conveys meaning, only then can it truly speak to its audience.

Texas Wesleyan students walking on campus

Case Study

The Rams found themselves in a tether. When Texas Wesleyan University — its small campus tucked in a neighborhood in east Fort Worth — wasn't seeing the enrollment numbers it needed, we began to investigate the root of the issue. Was it a problem of visibility or a deeper issue of brand recognition?

Texas Wesleyan small school big opportunity Texas Wesleyan Shield Texas Wesleyan Smaller Smarter class instruction Texas Wesleyan Ram Logo
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