An incohesive brand is like a spell gone wrong. Instead of drawing people in, it tends to shock and awe — and not in a good way.
That's why, when working with a brand, we begin with its purpose. When each element of the brand conveys meaning, only then can it truly speak to its audience.
The Rams found themselves in a tether. When Texas Wesleyan University — its small campus tucked in a neighborhood in east Fort Worth — wasn't seeing the enrollment numbers it needed, we began to investigate the root of the issue. Was it a problem of visibility or a deeper issue of brand recognition?