Campaigns and Consulting
Social Media Marketing
We live and breathe social media.
In addition to being considered a local social media expert, we follow many industry experts and practice new, innovative strategies and tactics that are demonstrated to be the most effective in emerging media. We follow the conversations people have with our clients and brands, as well as conversations on competitors’ pages in order to understand what engages people and what gaps exist that our clients and brands can fill. These key findings become insights that drive our strategies, action plans and implementation.
It is important to build out your social media profiles so your messaging resonates with your audiences. This allows targets and media channels an inside peek into the inner workings of the planning process for improvements, and provides you with insight into customer and prospect expectations and desires.
J.O. Social Media Marketing Deliverables
— Social media strategic plan
— Create suggested types of content posts for social media accounts — Facebook, Twitter, LinkedIn, Instagram, TikTok, and others
— Content strategy and calendar strategy
— Social media content creation
— Engagement replies
— Social media reporting on analytics utilizing industry-leading software
As the managing group of the vibrant West 7th development nestled between Fort Worth’s downtown and cultural districts, Vestar needed to cultivate the crowds and the image that their tenants expected. They approached J.O. in early 2016 to solve the problem.
So, J.O. did a major market research project, polling their markets and creating personas in order to selectively appeal to their audiences through social media. J.O. also took charge of public relations, garnering positive media coverage for multiple tenants while managing stigma surrounding parking and high tenant turnover rates. A social media campaign executed in conjunction with Vestar’s marketing director was the icing on the cake.
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